🇯🇵Money on the table: Japan
Its worst price sits about 40% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
56/ 100
Several of your price checks sit away from what their markets carry.
Scored across 9 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
42 of your 261 price checks sit below the range their markets carry. Another 182 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 224 of your 261 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in India sits about 138% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 6 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
261
29 products, 10 countries
Off-target
224
86% of price checks
Avg deviation
40.5%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 261 price checks, not 290. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
12
Below range
30
In range
37
Above range
88
Far above range
94
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 138% |
Brazil Far above range | 96% |
Mexico Far above range | 83% |
Japan Far below range | 40% |
Australia Far above range | 37% |
Germany Far above range | 26% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 9 previewed markets don't have one pricing story. In 6 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- JapanExtreme spread · far high & far low
- AustraliaWide spread · pulled both ways
- BrazilExtreme spread · far high & far low
- IndiaExtreme spread · far high & far low
- MexicoWide spread · pulled both ways
4 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
224 of 261 price checks are off
That's 86% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 29 products
Your widely sold products, most price checks off target first.
Norton Secure VPN – 1 Dispos.
0% in range · 9 price checks
Under what the market carries · 1Over what the market carries · 4Well over what the market carries · 4
Norton Secure VPN – 5 Dispos.
0% in range · 9 price checks
Under what the market carries · 1Over what the market carries · 4Well over what the market carries · 4
7 Day Trial Yearly Plan
0% in range · 9 price checks
Under what the market carries · 1Over what the market carries · 4Well over what the market carries · 4
Norton Secure VPN – 3 Dispos.
0% in range · 9 price checks
Under what the market carries · 1Over what the market carries · 4Well over what the market carries · 4
Norton VPN Standard · Yearly
0% in range · 9 price checks
Under what the market carries · 1Over what the market carries · 4Well over what the market carries · 4
24 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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