Pricing Intelligence Report
NYT Crossplay: Word Games icon

NYT Crossplay: Word Games

Play with friends, compete and connect in Crossplay, the first 2-player word game from NYT Games that blends socializing and strategy. Play distraction-free and build words with letter tiles.

App Storenytimes.comLast updated on July 25, 2026By Mirava

Prepared for the NYT Crossplay team

We checked your prices in 7 markets. Claim it and your account opens with this report already inside.

Nothing changes in your store. You approve every price yourself.

Free signup · No credit card

Not your app? Run a free audit on yours
Pricing Score
38/ 100

Every price we scored sits off its local optimum.

Scored across 6 of your markets.

Off target

Every price we scored is off its optimum band.

All 12 of your prices sit below their local optimum, likely revenue you're not collecting. Your biggest gap: Canada, well under its optimum band.

All 12 of your prices are costing you money. The worst are ranked below. Start with the top three.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price is too low in all 6 markets in this preview.

In Canada, it's well under its local optimum.

Prices checked
12
2 products, 7 countries
Off-target
12
100% of prices
Avg deviation
51.9%
vs the local target price

See the exact price to charge for your 3 biggest gaps.

Nothing changes in your store. You review every recommendation first and push it live only when you approve.

Free signup · No credit card

Scored across 6 of your 7 markets.

How your prices stack up

Far below optimum
11
Below optimum
1
Near optimum
0
Above optimum
0
Far above optimum
0

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Across the 7 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.

Your markets furthest from optimum. Each market and how its price is graded. The exact price to charge isn't shown on this page. The Local optimum column is locked; exact figures for your biggest gaps unlock after free signup.
MarketLocal optimum
Canada
Far below optimum
Locked
Australia
Far below optimum
Locked
Germany
Far below optimum
Locked
France
Far below optimum
Locked
United Kingdom
Far below optimum
Locked
India
Far below optimum
Locked
Sign up to see the exact price to charge where you're furthest off.

Free signup · No credit card

Unlock the full report

This free report covers 7 markets.

We cover 175+ storefronts for customers.

Sign up free and connect your store. We'll score your real catalog on your own account, market by market.

  • Status for every market we score, 175+ worldwide
  • Exact local optimum for your 3 biggest gaps
  • Revenue-impact estimate
  • Push changes live only when you approve them

Free signup · No credit card

More in this audit

Markets where pricing pulls in different directions
1 market pulls in different directions
Inconsistency check

Markets where pricing pulls in different directions

This market doesn't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in that storefront. Aligning the outliers is one of the easiest fixes in this report.

  • IndiaSubtle spread · neighbouring bands, all below optimum
Unlock the report to see which products are pulling each market in opposite directions.

Free signup · No credit card

What stands out
12 of 12 prices are off
Findings

What stands out

This finding comes from your own pricing data.

12 of 12 prices are off

That's 100% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report puts a price on your widest gaps.

Free signup · No credit card

Product breakdown
2 products · 0% of price checks near optimum
Per product

Across 2 products

Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.

Crossplay - Monthly

0% near optimum · 6 prices
Well under its local optimum · 6

Crossplay - Annual

0% near optimum · 6 prices
Well under its local optimum · 5Under its local optimum · 1
Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

No spam. Just the link.