12 of 12 price checks are off
That's 100% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Pricing Intelligence ReportBy Mirava
NYT Crossplay: Word Games
Play with friends, compete and connect in Crossplay, the first 2-player word game from NYT Games that blends socializing and strategy. Play distraction-free and build words with letter tiles.
App Storenytimes.com
Pricing Score
38/ 100
Your prices sit well away from what these markets carry.
Scored across 6 of your markets.
Off targetYour pricing is well off what these markets can carry.
All 12 of your price checks sit below the range their markets carry. That's revenue left on the table.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Those price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in Canada sits about 62% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 5 more markets have a price this far out.
Countries audited
7
of 175+ worldwide
Price checks
12
2 products, 7 countries
Off-target
12
100% of price checks
Avg deviation
51.9%
vs the local target price
Countries audited counts all 7 markets we analyzed. The score above covers the 6 we could measure. We ran 12 price checks, not 14. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
11
Below range
1
In range
0
Above range
0
Far above range
0
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 7 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Canada Far below range | 62% |
Australia Far below range | 58% |
Germany Far below range | 54% |
France Far below range | 54% |
United Kingdom Far below range | 36% |
India Far below range | 31% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
This market doesn't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in that storefront. Aligning the outliers is one of the easiest fixes in this report.
- IndiaSubtle spread · neighbouring bands, all below range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
This finding comes from your own pricing data.
The full report pairs every finding with the exact price to set.
Per product
Across 2 products
Products sold in most markets come first, then ranked by how many of their price checks land outside the range.
Crossplay - Monthly
0% in range · 6 price checks
Well under what the market carries · 6
Crossplay - Annual
0% in range · 6 price checks
Well under what the market carries · 5Under what the market carries · 1
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- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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