🇲🇽Money on the table: Mexico
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
Oggi Cucino - Digital Edition
Oggi Cucino, ogni mese con oltre 50 ricette raccontante in modo semplice e chiaro, è in grado di soddisfare i gusti, le ambizioni e le abilità culinarie di tutti coloro che vogliono cucinare sempre qualcosa di nuovo; troverai una nuova…
Prepared for the Oggi Cucino team
We checked your prices in 10 markets. Create a free account to run the same check on your full catalog.
Nothing changes in your store. You approve every price yourself.
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Not your app? Run a free audit on yoursPricing Score
54/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're pricing buyers out at the top end.
38 of your 90 prices sit above their local optimum, pricing buyers out at the top end. Another 33 sit below their own, likely revenue you're not collecting. Your biggest gap: Brazil, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too low in 7 of the 9 markets in this preview.
Priced above the band, buyers quietly drop off at the top end. 7 more markets sit outside their range.
Prices checked
90
51 products, 10 countries
Off-target
71
79% of prices
Avg deviation
59.8%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 9 of your 10 markets.
How your prices stack up
Far below optimum
33
Below optimum
0
Near optimum
19
Above optimum
20
Far above optimum
18
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
Brazil Far above optimum | Locked |
Mexico Far below optimum | Locked |
Japan Far below optimum | Locked |
India Far below optimum | Locked |
Australia Far below optimum | Locked |
Canada Far below optimum | Locked |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Your full report, free
This free report covers 10 markets.
We cover 175+ storefronts for customers.
Run this check on your own catalog. Connect your store when you're ready to work on it.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
Your free account includes the sample recommendations above. Additional exact recommendations require Premium.
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More in this audit
Markets where pricing pulls in different directions8 markets pull in different directions8 markets pull in different directions
Markets where pricing pulls in different directions
8 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. In 6 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- FranceExtreme spread · far high & far low
- AustraliaExtreme spread · far high & far low
- BrazilExtreme spread · far high & far low
- JapanExtreme spread · far high & far low
- MexicoExtreme spread · far high & far low
3 more markets show the same drift in this preview.
A free account shows your own price next to each market's optimum band.
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What stands out71 of 90 prices are off71 of 90 prices are off
What stands out
71 of 90 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇮🇹Your biggest market: Italy
We didn't get pricing data for this storefront. Connect your store accounts and we'll score it with the rest.
71 of 90 prices are off
That's 79% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown51 products · 21% of price checks near optimum51 products · 21% of price checks near optimum
Product breakdown
51 products · 21% of price checks near optimum
Per product
Across 51 products
Your widely sold products, most prices outside their optimum band first.
Io Cucino - luglio 2011
20% near optimum · 5 prices
Near its local optimum · 1Over its local optimum · 1Well over its local optimum · 3
Oggi Cucino n27
20% near optimum · 5 prices
Well under its local optimum · 4Near its local optimum · 1
Io Cucino - maggio 2011
0% near optimum · 4 prices
Well over its local optimum · 4
n.24 dicembre 2024
25% near optimum · 4 prices
Well under its local optimum · 3Near its local optimum · 1
n.19 settembre 2024
25% near optimum · 4 prices
Well under its local optimum · 3Near its local optimum · 1
46 more products in this audit.
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