🇲🇽Money on the table: Mexico
Its worst price sits about 13% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
77/ 100
Your prices sit close to what these markets carry.
Scored across 9 of your markets.
On trackYour pricing is holding up well across markets.
14 of your 90 price checks sit below the range their markets carry. Another 37 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.
The verdict
Your worst price in India sits about 42% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. One more market has a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
90
14 products, 10 countries
Off-target
51
57% of price checks
Avg deviation
15.6%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 90 price checks, not 140. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
14
In range
39
Above range
27
Far above range
10
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 42% |
Brazil Far above range | 24% |
Australia Above range | 15% |
Mexico Below range | 13% |
Germany Below range | 8% |
France Below range | 8% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 9 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilModerate spread · 3 bands, all above range
- MexicoWide spread · pulled both ways
- AustraliaSubtle spread · neighbouring bands, all above range
- CanadaSubtle spread · neighbouring bands, all below range
- GermanySubtle spread · neighbouring bands, all below range
4 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇩🇪Your biggest market: Germany
Germany is below range, about 8% past the bottom of the range. One tier here usually beats fixing a dozen smaller markets.
51 of 90 price checks are off
That's 57% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 14 products
Your widely sold products, most price checks off target first.
VIP Pass
22% in range · 9 price checks
Under what the market carries · 3Inside the range the market carries · 2Over what the market carries · 3Well over what the market carries · 1
Remove Ads
33% in range · 9 price checks
Under what the market carries · 2Inside the range the market carries · 3Over what the market carries · 3Well over what the market carries · 1
Start Pass
38% in range · 8 price checks
Under what the market carries · 2Inside the range the market carries · 3Over what the market carries · 2Well over what the market carries · 1
Small Diamond Pack
29% in range · 7 price checks
Under what the market carries · 2Inside the range the market carries · 2Over what the market carries · 2Well over what the market carries · 1
Huge Diamonds Pack
43% in range · 7 price checks
Inside the range the market carries · 3Over what the market carries · 3Well over what the market carries · 1
9 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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