🇲🇽Money on the table: Mexico
Its worst price sits about 37% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
66/ 100
Several of your price checks sit away from what their markets carry.
Scored across 9 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
82 of your 171 price checks sit below the range their markets carry. Another 26 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 108 of your 171 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in India sits about 38% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 2 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
171
19 products, 10 countries
Off-target
108
63% of price checks
Avg deviation
19.2%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 171 price checks, not 190. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
32
Below range
50
In range
63
Above range
21
Far above range
5
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 38% |
Mexico Far below range | 37% |
Brazil Far below range | 34% |
Germany Below range | 20% |
France Below range | 20% |
Australia Above range | 11% |
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. In 3 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- IndiaExtreme spread · far high & far low
- BrazilWide spread · pulled both ways
- United KingdomWide spread · pulled both ways
- MexicoModerate spread · 2 bands, all below range
- AustraliaSubtle spread · neighbouring bands, all above range
3 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
108 of 171 price checks are off
That's 63% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 19 products
Your widely sold products, most price checks off target first.
Author · Yearly
11% in range · 9 price checks
Well under what the market carries · 2Under what the market carries · 5Inside the range the market carries · 1Over what the market carries · 1
10 Credits
22% in range · 9 price checks
Well under what the market carries · 3Under what the market carries · 3Inside the range the market carries · 2Over what the market carries · 1
50 Credits
22% in range · 9 price checks
Well under what the market carries · 3Under what the market carries · 3Inside the range the market carries · 2Over what the market carries · 1
1000 Credits
22% in range · 9 price checks
Well under what the market carries · 2Under what the market carries · 5Inside the range the market carries · 2
Bookworm
22% in range · 9 price checks
Well under what the market carries · 3Under what the market carries · 3Inside the range the market carries · 2Over what the market carries · 1
14 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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