🇮🇳Biggest overprice: India
Pricing here is roughly 311% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Pricing Score
10/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're priced too high in a lot of places.
Over half of what we checked is above what local buying power supports. Cutting prices in those markets typically lifts conversion enough to grow net revenue, not shrink it.
Countries audited
10
of 175+ worldwide
Prices checked
100
Across 8 products and 10 countries
Off-target
90
90% of prices checked
Avg deviation
40.3%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
33
Moderately underpriced
0
Well aligned
10
Moderately overpriced
10
Strongly overpriced
47
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- JapanExtreme spread · far high & far low
- AustraliaExtreme spread · far high & far low
- CanadaExtreme spread · far high & far low
- United KingdomExtreme spread · far high & far low
- IndiaExtreme spread · far high & far low
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇯🇵Money on the table: Japan
You're priced about 89% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
🇺🇸Your biggest market: United States of America
United States of America is currently strongly underpriced (-50%). Even a one-tier move here moves the needle more than fixing a dozen smaller markets.
90 of 100 price checks are off
That's 90% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 8 products
Your widely sold products, most markets off target first.
Yearly Plan
12% aligned · 34 countries
Priced very low (>15% under target) · 6On target (within ±5%) · 4Priced high (5-15% over target) · 6Priced very high (>15% over target) · 18
Monthly Plan
16% aligned · 25 countries
Priced very low (>15% under target) · 1On target (within ±5%) · 4Priced high (5-15% over target) · 4Priced very high (>15% over target) · 16
Weekly Plan
7% aligned · 14 countries
Priced very low (>15% under target) · 9On target (within ±5%) · 1Priced very high (>15% over target) · 4
Opal Pro
0% aligned · 12 countries
Priced very low (>15% under target) · 12
Opal Student Weekly
17% aligned · 6 countries
On target (within ±5%) · 1Priced very high (>15% over target) · 5
3 more products in this audit.
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
India Strongly overpriced | +311% |
Mexico Strongly overpriced | +130% |
Germany Strongly overpriced | +107% |
Brazil Strongly overpriced | +103% |
Japan Strongly underpriced | -89% |
Australia Strongly overpriced | +54% |
United States of America Strongly underpriced | -50% |
Canada Strongly underpriced | -50% |
France Strongly underpriced | -42% |
United Kingdom Strongly underpriced | -39% |
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- Mapped to real App Store tiers
- Revenue-impact estimate
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