Pricing Intelligence Report
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PairCare Shared Period Tracker

Trusted by over 1 million users in Japan, PairCare is a period and health tracking app designed to help you understand your menstrual cycle — and share that understanding with your partner. PairCare helps you track your cycle, predict…

App Storepaircare.jpLast updated on October 1, 2026By Mirava

Prepared for the PairCare Shared Period Tracker team

We checked your prices in 4 markets. Create a free account to run the same check on your full catalog.

Nothing changes in your store. You approve every price yourself.

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Pricing Score
76/ 100

Based on 3 markets, so read it as a first look.

On track

Your score holds up. Your prices still have room to move.

All 34 of your prices sit off their local optimum. Your price points are still landing where they should.

Every price we scored has room to move. They're ranked below, worst first.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price in Japan sits well under its optimum band.

Priced below the band, that's revenue you're not collecting.

Prices checked
34
13 products, 4 countries
Off-target
34
100% of prices
Avg deviation
18.8%
vs the local target price

See the exact price to charge for your 3 biggest gaps.

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Scored across 3 of your 4 markets.

How your prices stack up

Far below optimum
2
Below optimum
32
Near optimum
0
Above optimum
0
Far above optimum
0

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Across the 4 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.

Your markets furthest from optimum. Each market and how its price is graded. The exact price to charge isn't shown on this page. The Local optimum column is locked; exact figures for your biggest gaps unlock after free signup.
MarketLocal optimum
Japan
Far below optimum
Locked
Australia
Below optimum
Locked
Canada
Below optimum
Locked
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Your full report, free

This free report covers 4 markets.

We cover 175+ storefronts for customers.

Run this check on your own catalog. Connect your store when you're ready to work on it.

  • Status for every market we score, 175+ worldwide
  • Exact local optimum for your 3 biggest gaps
  • Revenue-impact estimate
  • Push changes live only when you approve them

Your free account includes the sample recommendations above. Additional exact recommendations require Premium.

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More in this audit

Markets where pricing pulls in different directions
1 market pulls in different directions
Inconsistency check

Markets where pricing pulls in different directions

This market doesn't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in that storefront. Aligning the outliers is one of the easiest fixes in this report.

  • JapanSubtle spread · neighbouring bands, all below optimum
A free account shows your own price next to each market's optimum band.

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What stands out
34 of 34 prices are off
Findings

What stands out

All 2 findings come from your own pricing data.

🇯🇵Your biggest market: Japan

Japan is your biggest market, and it's the one this report opens on. One tier here usually beats fixing a dozen smaller markets.

34 of 34 prices are off

That's 100% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report puts a price on your widest gaps.

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Product breakdown
13 products · 0% of price checks near optimum
Per product

Across 13 products

Your widely sold products, most prices outside their optimum band first.

PairCare Prem 12-Mo Sub · Yearly

0% near optimum · 3 prices
Under its local optimum · 3

PairCare Prem 12-Mo Sub · Yearly (2)

0% near optimum · 3 prices
Under its local optimum · 3

Pill Plan 6-Mo Sub

0% near optimum · 3 prices
Well under its local optimum · 1Under its local optimum · 2

Pill Plan 12-Mo Sub

0% near optimum · 3 prices
Under its local optimum · 3

PairCare Prem 3-Mo Sub

0% near optimum · 3 prices
Well under its local optimum · 1Under its local optimum · 2
8 more products in this audit.

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Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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