🇲🇽Biggest overprice: Mexico
Its worst price sits over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Paramount+
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This app isn't sold on the US App Store, so we used its prices in the United Kingdom as a reference instead.
Pricing Score
84/ 100
Your prices sit close to their local optimum.
Scored across 6 of your markets.
On trackYour pricing holds up. 12 prices still leave money on the table.
12 of your 34 prices still sit off their local optimum. The rest are where they should be.
Even well-priced apps usually have a few gaps worth closing. Your last easy wins are ranked below.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in Brazil sits well under its optimum band.
Priced below the band, that's revenue you're not collecting.
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Countries audited
7
of 175+ worldwide
Prices checked
34
9 products, 7 countries
Off-target
12
35% of prices
Avg deviation
11.6%
vs the local target price
Countries audited counts all 7 markets we analyzed. The score above covers the 6 we could measure. We checked 34 prices, not 63. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
1
Below optimum
9
Near optimum
22
Above optimum
2
Far above optimum
0
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 7 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market |
|---|
Brazil Far below optimum |
France Below optimum |
Mexico Above optimum |
Canada Below optimum |
Australia Below optimum |
Sign up to see the exact price to charge where you're furthest off.
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Inconsistency check
Markets where pricing pulls in different directions
These 5 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilModerate spread · 2 bands, all below optimum
- AustraliaSubtle spread · neighbouring bands, all below optimum
- CanadaSubtle spread · neighbouring bands, all below optimum
- MexicoSubtle spread · neighbouring bands, all above optimum
- FranceSubtle spread · neighbouring bands, all below optimum
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇦🇺Your biggest market: Australia
Australia sits under its optimum band. One tier here usually beats fixing a dozen smaller markets.
12 of 34 prices are off
That's 35% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Per product
Across 9 products
Your widely sold products, most prices outside their optimum band first.
Padrão Anual
40% near optimum · 5 prices
Under its local optimum · 3Near its local optimum · 2
Padrão Mensal
67% near optimum · 6 prices
Under its local optimum · 2Near its local optimum · 4
Premium Mensal
67% near optimum · 6 prices
Under its local optimum · 2Near its local optimum · 4
Premium Anual
60% near optimum · 5 prices
Under its local optimum · 2Near its local optimum · 3
Paramount+ annual
80% near optimum · 5 prices
Well under its local optimum · 1Near its local optimum · 4
4 more products in this audit.
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Unlock the full report
You're seeing all 7 markets we audited.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.
- The exact price to charge where you're furthest off
- Scored across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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