Pricing Intelligence Report
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Parenting Tools: Parenthood

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Issued July 24, 2026By MiravaRefreshed 29 days ago
Pricing Score
38/ 100

Your prices sit well away from what these markets carry.

Scored across 9 of your markets.

Off target

Your pricing is well off what these markets can carry.

36 of your 45 price checks sit below the range their markets carry. Another 9 sit above their own ranges, pricing buyers out.

Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. All of your price checks are costing you money. The worst are ranked just below.

The verdict

Your worst price in Australia sits about 225% above the range that market carries.

Coming down a tier or two usually grows total revenue, not the other way around. 8 more markets have a price this far out.

Countries audited
10
of 175+ worldwide
Price checks
45
4 products, 10 countries
Off-target
45
100% of price checks
Avg deviation
66.1%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below range
24
Below range
12
In range
0
Above range
0
Far above range
9

The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.

Where you're off the most

Your markets furthest out of range

Across the 10 markets we checked, these sit furthest outside the range they carry.

Your markets furthest out of range. Prices unlock after you sign up.
MarketPast the range
Australia
Far above range
225%
United Kingdom
Far above range
210%
Canada
Far above range
200%
Mexico
Far above range
186%
Japan
Far above range
182%
France
Far above range
167%
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check

Markets where pricing pulls in different directions

These 9 previewed markets don't have one pricing story. In each of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • BrazilExtreme spread · far high & far low
  • GermanyExtreme spread · far high & far low
  • FranceExtreme spread · far high & far low
  • IndiaExtreme spread · far high & far low
  • JapanExtreme spread · far high & far low

4 more markets show the same drift in this preview.

Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

This finding comes from your own pricing data.

45 of 45 price checks are off

That's 100% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.
Per product

Across 4 products

Products sold in most markets come first, then ranked by how many of their price checks land outside the range.

Parenthood Pro

0% in range · 18 price checks
Well under what the market carries · 6Under what the market carries · 3Well over what the market carries · 9

Premium, yearly

0% in range · 9 price checks
Well under what the market carries · 6Under what the market carries · 3

Premium, weekly

0% in range · 9 price checks
Well under what the market carries · 6Under what the market carries · 3

Premium, monthly

0% in range · 9 price checks
Well under what the market carries · 6Under what the market carries · 3
Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

Free · No credit card

Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local target prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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