12 of 12 price checks are off
That's 100% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Pricing Intelligence ReportBy Mirava
Passe na OAB
O aplicativo Passe na OAB é a ferramenta definitiva para você que está se preparando para o exame da Ordem dos Advogados do Brasil. Com uma plataforma intuitiva e recursos desenvolvidos especialmente para maximizar seu aprendizado e…
App Storepassenaoab.com
Pricing Score
25/ 100
Your prices sit well away from what these markets carry.
Scored across 6 of your markets.
Off targetYour pricing is well off what these markets can carry.
All 12 of your price checks sit above the range their markets carry. That prices buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Those price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in India sits about 480% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 5 more markets have a price this far out.
Countries audited
7
of 175+ worldwide
Price checks
12
1 product, 7 countries
Off-target
12
100% of price checks
Avg deviation
183.8%
vs the local target price
Countries audited counts all 7 markets we analyzed. The score above covers the 6 we could measure. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
0
In range
0
Above range
0
Far above range
12
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 7 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 480% |
Brazil Far above range | 243% |
Mexico Far above range | 120% |
Japan Far above range | 72% |
Australia Far above range | 52% |
Canada Far above range | 24% |
Sign up to see the recommended price for each of these markets.
Findings
What stands out
This finding comes from your own pricing data.
The full report pairs every finding with the exact price to set.
Per product
Product breakdown
Assinatura - Passe na OAB
0% in range · 12 price checks
Well over what the market carries · 12
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- Revenue-impact estimate
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