🇮🇳Biggest overprice: India
Its worst price sits well over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 8 markets. Claim it and your account opens with this report already inside.
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Not your app? Run a free audit on yoursPricing Score
73/ 100
Most of your prices miss their local optimum.
Scored across 7 of your markets.
Room to improveYou're pricing buyers out at the top end.
16 of your 50 prices sit above their local optimum, pricing buyers out at the top end. Another 12 sit below their own, likely revenue you're not collecting. Your biggest gap: France, well under its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is off in 6 of the 7 markets in this preview.
In France, it's well under its local optimum.
Prices checked
50
9 products, 8 countries
Off-target
28
56% of prices
Avg deviation
17.0%
vs the local target price
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2 countries couldn't be analyzed. We don't have a Mirava Index or live exchange rate for them yet, so they're left out of the scores above rather than guessed at.
Scored across 7 of your 8 markets.
How your prices stack up
Far below optimum
1
Below optimum
11
Near optimum
22
Above optimum
8
Far above optimum
8
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 8 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
France Far below optimum | Locked |
India Far above optimum | Locked |
Japan Below optimum | Locked |
Australia Above optimum | Locked |
United Kingdom Above optimum | Locked |
Canada Below optimum | Locked |
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- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
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More in this audit
Markets where pricing pulls in different directions5 markets pull in different directions5 markets pull in different directions
Markets where pricing pulls in different directions
5 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 5 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- FranceModerate spread · 2 bands, all below optimum
- AustraliaSubtle spread · neighbouring bands, all above optimum
- CanadaSubtle spread · neighbouring bands, all below optimum
- United KingdomSubtle spread · neighbouring bands, all above optimum
- JapanSubtle spread · neighbouring bands, all below optimum
Unlock the report to see which products are pulling each market in opposite directions.
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What stands out28 of 50 prices are off28 of 50 prices are off
What stands out
28 of 50 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
28 of 50 prices are off
That's 56% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown9 products · 44% of price checks near optimum9 products · 44% of price checks near optimum
Product breakdown
9 products · 44% of price checks near optimum
Per product
Across 9 products
Your widely sold products, most prices outside their optimum band first.
Premium Yearly
33% near optimum · 6 prices
Under its local optimum · 2Near its local optimum · 2Over its local optimum · 1Well over its local optimum · 1
Family Monthly
33% near optimum · 6 prices
Under its local optimum · 1Near its local optimum · 2Over its local optimum · 2Well over its local optimum · 1
Essentials Yearly
33% near optimum · 6 prices
Under its local optimum · 2Near its local optimum · 2Over its local optimum · 1Well over its local optimum · 1
Premium Yearly Upgrade
33% near optimum · 6 prices
Under its local optimum · 2Near its local optimum · 2Over its local optimum · 1Well over its local optimum · 1
Family Yearly
33% near optimum · 6 prices
Under its local optimum · 1Near its local optimum · 2Over its local optimum · 2Well over its local optimum · 1
4 more products in this audit.
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