🇩🇪Biggest overprice: Germany
Its worst price sits about 27% over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
PAW Patrol Academy
PAW Patrol to the Rescue! This PAWsome app features interactive learning games for toddler girls and boys, plus real episode clips!
Pricing Score
72/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're pricing buyers out at the top end.
62 of your 180 prices sit above their local optimum, pricing buyers out at the top end. Another 42 sit below their own, likely revenue you're not collecting. Your biggest gap: Mexico, 63% under its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in Mexico sits about 63% under its optimum band.
A small nudge up usually lifts ARPU without losing customers. 6 more markets have a price this far out.
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Countries audited
10
of 175+ worldwide
Prices checked
180
20 products, 10 countries
Off-target
104
58% of prices
Avg deviation
20.6%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 180 prices, not 200. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
23
Below optimum
19
Near optimum
76
Above optimum
32
Far above optimum
30
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
Mexico Far below optimum | 63% |
Brazil Far below optimum | 62% |
India Far below optimum | 42% |
Australia Far below optimum | 34% |
Canada Far below optimum | 34% |
Germany Far above optimum | 27% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
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Inconsistency check
Markets where pricing pulls in different directions
These 9 previewed markets don't have one pricing story. In 6 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaExtreme spread · far high & far low
- BrazilWide spread · pulled both ways
- CanadaWide spread · pulled both ways
- IndiaWide spread · pulled both ways
- MexicoExtreme spread · far high & far low
4 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
104 of 180 prices are off
That's 58% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
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Per product
Across 20 products
Your widely sold products, most prices outside their optimum band first.
PAW Patrol Academy · Yearly
0% near optimum · 9 prices
Well under its local optimum · 5Over its local optimum · 2Well over its local optimum · 2
PAW Patrol Academy · Yearly (2)
0% near optimum · 9 prices
Well under its local optimum · 3Over its local optimum · 3Well over its local optimum · 3
PAW Patrol Academy · Yearly (3)
0% near optimum · 9 prices
Well under its local optimum · 5Over its local optimum · 2Well over its local optimum · 2
PAW Patrol Academy · Yearly (4)
0% near optimum · 9 prices
Well under its local optimum · 3Over its local optimum · 4Well over its local optimum · 2
PAW Patrol Academy · Yearly (6)
0% near optimum · 9 prices
Well under its local optimum · 3Over its local optimum · 3Well over its local optimum · 3
15 more products in this audit.
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Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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