🇩🇪Money on the table: Germany
Its worst price sits about 9% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
70/ 100
Several of your price checks sit away from what their markets carry.
Scored across 5 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
3 of your 50 price checks sit below the range their markets carry. Another 19 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 22 of your 50 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Australia sits about 24% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around.
Countries audited
6
of 175+ worldwide
Price checks
50
11 products, 6 countries
Off-target
22
44% of price checks
Avg deviation
12.0%
vs the local target price
Countries audited counts all 6 markets we analyzed. The score above covers the 5 we could measure. We ran 50 price checks, not 66. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
3
In range
28
Above range
9
Far above range
10
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 6 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Australia Far above range | 24% |
Germany Below range | 9% |
United Kingdom Above range | 6% |
France Below range | 5% |
Canada Below range | 4% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaSubtle spread · neighbouring bands, all below range
- GermanySubtle spread · neighbouring bands, all below range
- FranceSubtle spread · neighbouring bands, all below range
- United KingdomSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
22 of 50 price checks are off
That's 44% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 11 products
Your widely sold products, most price checks off target first.
Value Pack2
25% in range · 4 price checks
Under what the market carries · 3Inside the range the market carries · 1
Value Pack3
60% in range · 5 price checks
Inside the range the market carries · 3Over what the market carries · 1Well over what the market carries · 1
Value Pack6
60% in range · 5 price checks
Inside the range the market carries · 3Over what the market carries · 1Well over what the market carries · 1
Value Pack5
60% in range · 5 price checks
Inside the range the market carries · 3Over what the market carries · 1Well over what the market carries · 1
Value Pack12
60% in range · 5 price checks
Inside the range the market carries · 3Over what the market carries · 1Well over what the market carries · 1
6 more products in this audit.
Unlock the full report
You're seeing all 6 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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