🇮🇳Biggest overprice: India
Pricing here is roughly 67% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
30/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're leaving money on the table in several markets.
A bunch of storefronts are priced below what they could carry. Nudging them up usually grows ARPU without meaningful churn.
Countries audited
10
of 175+ worldwide
Prices checked
30
Across 11 products and 10 countries
Off-target
21
70% of prices checked
Avg deviation
22.6%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
9
Moderately underpriced
4
Well aligned
9
Moderately overpriced
2
Strongly overpriced
6
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- BrazilModerate spread · 3 bands
- AustraliaModerate spread · 2 bands
- United KingdomWide spread · pulled both ways
- CanadaSubtle spread · neighbouring bands
- JapanSubtle spread · neighbouring bands
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇲🇽Money on the table: Mexico
You're priced about 95% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
🇫🇷Your biggest market: France
France is currently strongly underpriced (-16%). Even a one-tier move here moves the needle more than fixing a dozen smaller markets.
21 of 30 price checks are off
That's 70% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 11 products
Your widely sold products, most markets off target first.
1-Jahr-Abo
25% aligned · 8 countries
Priced very low (>15% under target) · 1Priced low (5-15% under target) · 3On target (within ±5%) · 2Priced very high (>15% over target) · 2
Monthly subscription
43% aligned · 7 countries
On target (within ±5%) · 3Priced high (5-15% over target) · 2Priced very high (>15% over target) · 2
Half-yearly subscription
57% aligned · 7 countries
Priced low (5-15% under target) · 1On target (within ±5%) · 4Priced very high (>15% over target) · 2
8 more products in this audit.
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Mexico Strongly underpriced | -95% |
India Strongly overpriced | +67% |
Germany Strongly underpriced | -26% |
Brazil Strongly overpriced | +19% |
Australia Strongly overpriced | +17% |
France Strongly underpriced | -16% |
Canada Moderately underpriced | -13% |
United Kingdom Moderately underpriced | -12% |
Japan Moderately underpriced | -7% |
Sign up to see the recommended price for each of these markets.
Unlock the full report
You're seeing 10 of 175+ countries.
Sign up free, connect your store, and see the recommended price for every market, mapped to real App Store price tiers. Push the changes live when you approve them.
- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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