🇩🇪Biggest overprice: Germany
Pricing here is roughly 321% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Pricing Score
31/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're priced too high in a lot of places.
Over half of what we checked is above what local buying power supports. Cutting prices in those markets typically lifts conversion enough to grow net revenue, not shrink it.
Countries audited
10
of 175+ worldwide
Prices checked
100
Across 15 products and 10 countries
Off-target
69
69% of prices checked
Avg deviation
19.6%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
10
Moderately underpriced
16
Well aligned
31
Moderately overpriced
15
Strongly overpriced
28
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- GermanyExtreme spread · far high & far low
- BrazilExtreme spread · far high & far low
- JapanWide spread · pulled both ways
- CanadaModerate spread · 3 bands
- FranceModerate spread · 3 bands
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇮🇳Money on the table: India
You're priced about 90% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
69 of 100 price checks are off
That's 69% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 15 products
Your widely sold products, most markets off target first.
Premium Plan (Weekly)
18% aligned · 11 countries
Priced low (5-15% under target) · 3On target (within ±5%) · 2Priced high (5-15% over target) · 2Priced very high (>15% over target) · 4
Standard Plan (Annual)
10% aligned · 10 countries
Priced low (5-15% under target) · 3On target (within ±5%) · 1Priced high (5-15% over target) · 3Priced very high (>15% over target) · 3
Premium Plan (Annual)
20% aligned · 10 countries
Priced low (5-15% under target) · 3On target (within ±5%) · 2Priced high (5-15% over target) · 2Priced very high (>15% over target) · 3
Standard Plan Weekly
11% aligned · 9 countries
Priced low (5-15% under target) · 3On target (within ±5%) · 1Priced high (5-15% over target) · 2Priced very high (>15% over target) · 3
80
40% aligned · 10 countries
Priced very low (>15% under target) · 2Priced low (5-15% under target) · 1On target (within ±5%) · 4Priced very high (>15% over target) · 3
10 more products in this audit.
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Germany Strongly overpriced | +321% |
India Strongly underpriced | -90% |
Brazil Strongly underpriced | -81% |
Japan Strongly underpriced | -66% |
Canada Strongly underpriced | -31% |
Australia Strongly overpriced | +28% |
United Kingdom Strongly overpriced | +22% |
France Strongly underpriced | -16% |
Mexico Moderately overpriced | +14% |
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- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
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