Pricing Intelligence Report
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App Storesimpleimageresizer.comLast updated on August 27, 2026By Mirava
Pricing Score
53/ 100

Most of your prices miss their local optimum.

Scored across 9 of your markets.

Room to improve

You're leaving money on the table.

36 of your 45 prices sit below their local optimum, likely revenue you're not collecting. Another 7 sit above their own, pricing buyers out at the top end. Your biggest gap: Brazil, 125% over its optimum band.

Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price in Brazil sits about 125% over its optimum band.

Coming down a tier or two usually grows total revenue, not the other way around. 7 more markets have a price this far out.

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Countries audited
10
of 175+ worldwide
Prices checked
45
5 products, 10 countries
Off-target
43
96% of prices
Avg deviation
48.9%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 45 prices, not 50. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below optimum
27
Below optimum
9
Near optimum
2
Above optimum
3
Far above optimum
4

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Across the 10 markets we checked, these sit furthest past their optimum band.

Your markets furthest from optimum. Prices unlock after you sign up.
MarketPast its band
Brazil
Far above optimum
125%
India
Far below optimum
79%
Mexico
Far below optimum
78%
France
Far below optimum
71%
Japan
Far below optimum
62%
Australia
Far below optimum
60%
Plus 3 more off-target markets. Sign up to see the recommended price for every market.

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Inconsistency check

Markets where pricing pulls in different directions

These 7 previewed markets don't have one pricing story. In 3 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • GermanyModerate spread · 3 bands, all below optimum
  • BrazilExtreme spread · far high & far low
  • MexicoExtreme spread · far high & far low
  • United KingdomWide spread · pulled both ways
  • AustraliaSubtle spread · neighbouring bands, all below optimum

2 more markets show the same drift in this preview.

Unlock the report to see which products are pulling each market in opposite directions.

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Findings

What stands out

All 2 findings come from your own pricing data.

🇮🇳Money on the table: India

Its worst price sits about 79% under its optimum band. A small nudge up usually lifts ARPU without losing customers.

43 of 45 prices are off

That's 96% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.

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Per product

Across 5 products

Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.

1 Year · Yearly

0% near optimum · 9 prices
Well under its local optimum · 8Under its local optimum · 1

Lifetime

0% near optimum · 9 prices
Well under its local optimum · 7Under its local optimum · 1Over its local optimum · 1

1 Year · Yearly (2)

0% near optimum · 9 prices
Well under its local optimum · 6Under its local optimum · 1Well over its local optimum · 2

1 Month · Monthly

11% near optimum · 9 prices
Well under its local optimum · 4Under its local optimum · 3Near its local optimum · 1Over its local optimum · 1

1 Month · Monthly (2)

11% near optimum · 9 prices
Well under its local optimum · 2Under its local optimum · 3Near its local optimum · 1Over its local optimum · 1Well over its local optimum · 2
Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

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Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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