🇮🇳Money on the table: India
Its worst price sits about 71% under its optimum band. A small nudge up usually lifts ARPU without losing customers.
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Most of your prices are well off their local optimum.
Scored across 9 of your markets.
Off target30 of your 36 prices sit above their local optimum, pricing buyers out at the top end. Another 3 sit below their own, likely revenue you're not collecting. Your biggest gap: Brazil, 94% over its optimum band.
33 of your 36 prices are costing you money. The worst are ranked below. Start with the top three.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
Coming down a tier or two usually grows total revenue, not the other way around. 8 more markets have a price this far out.
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Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 36 prices, not 40. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Across the 10 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
Brazil Far above optimum | 94% |
Mexico Far above optimum | 84% |
India Far below optimum | 71% |
Australia Far above optimum | 54% |
Japan Far above optimum | 51% |
Germany Far above optimum | 48% |
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These 9 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
4 more markets show the same drift in this preview.
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All 2 findings come from your own pricing data.
Its worst price sits about 71% under its optimum band. A small nudge up usually lifts ARPU without losing customers.
That's 92% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
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Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
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