🇨🇦Money on the table: Canada
Its worst price sits about 23% under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
Picture Mushroom: Identifier
Are you looking for a quick and accurate mushroom identifier? The Picture Mushroom app is right for you!
Pricing Score
76/ 100
Your prices sit close to their local optimum.
Scored across 7 of your markets.
On trackYour pricing holds up. 44 prices still leave money on the table.
44 of your 68 prices still sit off their local optimum. The rest are where they should be.
Even well-priced apps usually have a few gaps worth closing. Your last easy wins are ranked below.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in Brazil sits about 73% over its optimum band.
Coming down a tier or two usually grows total revenue, not the other way around. 2 more markets have a price this far out.
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Countries audited
9
of 175+ worldwide
Prices checked
68
13 products, 9 countries
Off-target
44
65% of prices
Avg deviation
16.9%
vs the local target price
Countries audited counts all 9 markets we analyzed. The score above covers the 7 we could measure. We checked 68 prices, not 117. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
2
Below optimum
12
Near optimum
24
Above optimum
26
Far above optimum
4
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 9 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
Brazil Far above optimum | 73% |
Australia Far above optimum | 39% |
Canada Far below optimum | 23% |
Japan Below optimum | 18% |
Mexico Above optimum | 8% |
France Below optimum | 7% |
Plus 1 more off-target market. Sign up to see the recommended price for every market.
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Inconsistency check
Markets where pricing pulls in different directions
These 7 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilExtreme spread · far high & far low
- AustraliaModerate spread · 3 bands, all above optimum
- CanadaModerate spread · 3 bands, all below optimum
- FranceSubtle spread · neighbouring bands, all below optimum
- United KingdomSubtle spread · neighbouring bands, all above optimum
2 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
44 of 68 prices are off
That's 65% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
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Per product
Across 13 products
Your widely sold products, most prices outside their optimum band first.
Picture Mushroom Premium
13% near optimum · 8 prices
Well under its local optimum · 1Near its local optimum · 1Over its local optimum · 3Well over its local optimum · 3
Picture Mushroom Premium · Yearly
33% near optimum · 6 prices
Under its local optimum · 1Near its local optimum · 2Over its local optimum · 3
Picture Mushroom Premium · Yearly (2)
33% near optimum · 6 prices
Under its local optimum · 1Near its local optimum · 2Over its local optimum · 3
Picture Mushroom Premium · Yearly (3)
33% near optimum · 6 prices
Under its local optimum · 1Near its local optimum · 2Over its local optimum · 3
Picture Mushroom Premium · Monthly
33% near optimum · 6 prices
Under its local optimum · 3Near its local optimum · 2Over its local optimum · 1
8 more products in this audit.
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Unlock the full report
You're seeing all 9 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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