🇧🇷Biggest overprice: Brazil
Pricing here is roughly 140% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Picture Mushroom: Identifier
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Pricing Score
8/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're priced too high in a lot of places.
Over half of what we checked is above what local buying power supports. Cutting prices in those markets typically lifts conversion enough to grow net revenue, not shrink it.
Countries audited
9
of 175+ worldwide
Prices checked
90
Across 3 products and 9 countries
Off-target
83
92% of prices checked
Avg deviation
62.5%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
27
Moderately underpriced
3
Well aligned
7
Moderately overpriced
0
Strongly overpriced
53
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- United KingdomExtreme spread · far high & far low
- AustraliaExtreme spread · far high & far low
- MexicoExtreme spread · far high & far low
- JapanExtreme spread · far high & far low
- United States of AmericaExtreme spread · far high & far low
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇨🇦Money on the table: Canada
You're priced about 88% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
🇺🇸Your biggest market: United States of America
United States of America is currently strongly overpriced (+100%). Even a one-tier move here moves the needle more than fixing a dozen smaller markets.
83 of 90 price checks are off
That's 92% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 3 products
Products sold in most markets come first, then ranked by how many of their markets are priced off target.
Picture Mushroom Premium
6% aligned · 81 countries
Priced very low (>15% under target) · 22Priced low (5-15% under target) · 3On target (within ±5%) · 5Priced very high (>15% over target) · 51
No Ads
33% aligned · 6 countries
Priced very low (>15% under target) · 2On target (within ±5%) · 2Priced very high (>15% over target) · 2
Unlock an eBook
0% aligned · 3 countries
Priced very low (>15% under target) · 3
Where you're off the most
Your worst-aligned markets
Across your 9 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Brazil Strongly overpriced | +140% |
United Kingdom Strongly overpriced | +133% |
Australia Strongly overpriced | +133% |
Mexico Strongly overpriced | +126% |
Japan Strongly overpriced | +104% |
United States of America Strongly overpriced | +100% |
France Strongly overpriced | +89% |
Germany Strongly overpriced | +89% |
Canada Strongly underpriced | -88% |
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- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
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