🇮🇳Biggest overprice: India
Pricing here is roughly 31% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Pixel Art - Color by Number
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App Storeeasybrain.com
Pricing Score
18/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're leaving money on the table in several markets.
A bunch of storefronts are priced below what they could carry. Nudging them up usually grows ARPU without meaningful churn.
Countries audited
10
of 175+ worldwide
Prices checked
60
Across 30 products and 10 countries
Off-target
49
82% of prices checked
Avg deviation
32.9%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
29
Moderately underpriced
10
Well aligned
11
Moderately overpriced
4
Strongly overpriced
6
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- AustraliaModerate spread · 3 bands
- United KingdomWide spread · pulled both ways
- IndiaWide spread · pulled both ways
- MexicoModerate spread · 2 bands
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇯🇵Money on the table: Japan
You're priced about 99% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
🇺🇸Your biggest market: United States of America
United States of America is currently well aligned (0%). Even a one-tier move here moves the needle more than fixing a dozen smaller markets.
49 of 60 price checks are off
That's 82% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 30 products
Your widely sold products, most markets off target first.
Pixel Art Premium
33% aligned · 9 countries
Priced very low (>15% under target) · 3Priced low (5-15% under target) · 1On target (within ±5%) · 3Priced high (5-15% over target) · 1Priced very high (>15% over target) · 1
Monthly Access
20% aligned · 5 countries
Priced low (5-15% under target) · 3On target (within ±5%) · 1Priced very high (>15% over target) · 1
Yearly Access
20% aligned · 5 countries
Priced low (5-15% under target) · 1On target (within ±5%) · 1Priced high (5-15% over target) · 2Priced very high (>15% over target) · 1
Monthly Premium
20% aligned · 5 countries
Priced low (5-15% under target) · 3On target (within ±5%) · 1Priced very high (>15% over target) · 1
Weekly Premium
40% aligned · 5 countries
Priced low (5-15% under target) · 1On target (within ±5%) · 2Priced high (5-15% over target) · 1Priced very high (>15% over target) · 1
25 more products in this audit.
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Japan Strongly underpriced | -99% |
Mexico Strongly underpriced | -95% |
Brazil Strongly underpriced | -81% |
India Strongly overpriced | +31% |
Australia Strongly overpriced | +25% |
France Strongly underpriced | -17% |
Germany Strongly underpriced | -17% |
Canada Moderately underpriced | -14% |
United Kingdom Moderately overpriced | +8% |
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- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
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