🇦🇺Biggest overprice: Australia
Its worst price sits about 15% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
68/ 100
Several of your price checks sit away from what their markets carry.
Scored across 9 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
33 of your 99 price checks sit below the range their markets carry. Another 17 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 50 of your 99 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Mexico sits about 50% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. One more market has a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
99
11 products, 10 countries
Off-target
50
51% of price checks
Avg deviation
18.2%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 99 price checks, not 110. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
22
Below range
11
In range
49
Above range
17
Far above range
0
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Mexico Far below range | 50% |
Brazil Far below range | 37% |
India Below range | 17% |
Australia Above range | 15% |
United Kingdom Above range | 6% |
Japan Above range | 1% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 2 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaSubtle spread · neighbouring bands, all above range
- JapanSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
50 of 99 price checks are off
That's 51% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 11 products
Your widely sold products, most price checks off target first.
Ads Free
33% in range · 9 price checks
Well under what the market carries · 2Under what the market carries · 1Inside the range the market carries · 3Over what the market carries · 3
Dr. Zomboss’ Piggy Bank
44% in range · 9 price checks
Well under what the market carries · 2Under what the market carries · 1Inside the range the market carries · 4Over what the market carries · 2
Craaazy Speed Up Stash
44% in range · 9 price checks
Well under what the market carries · 2Under what the market carries · 1Inside the range the market carries · 4Over what the market carries · 2
Whirly-Blurry Speed Up Bundle
44% in range · 9 price checks
Well under what the market carries · 2Under what the market carries · 1Inside the range the market carries · 4Over what the market carries · 2
Craaazy Speed Up Bundle
44% in range · 9 price checks
Well under what the market carries · 2Under what the market carries · 1Inside the range the market carries · 4Over what the market carries · 2
6 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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