🇧🇷Money on the table: Brazil
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 9 markets. Create a free account to run the same check on your full catalog.
Nothing changes in your store. You approve every price yourself.
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Not your app? Run a free audit on yoursPricing Score
70/ 100
Most of your prices miss their local optimum.
Scored across 8 of your markets.
Room to improveYou're leaving money on the table.
22 of your 64 prices sit below their local optimum, likely revenue you're not collecting. Another 21 sit above their own, pricing buyers out at the top end. Your biggest gap: Australia, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too low in 5 of the 8 markets in this preview.
Priced above the band, buyers quietly drop off at the top end. 6 more markets sit outside their range.
Prices checked
64
17 products, 9 countries
Off-target
43
67% of prices
Avg deviation
21.8%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
Nothing changes in your store. You review every recommendation first and push it live only when you approve.
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1 country couldn't be analyzed. We don't have a Mirava Index or live exchange rate for it yet, so it's left out of the scores above rather than guessed at.
Scored across 8 of your 9 markets.
How your prices stack up
Far below optimum
10
Below optimum
12
Near optimum
21
Above optimum
11
Far above optimum
10
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 9 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
Australia Far above optimum | Locked |
India Far above optimum | Locked |
Brazil Far below optimum | Locked |
Mexico Far below optimum | Locked |
France Far below optimum | Locked |
Japan Far below optimum | Locked |
Plus 2 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Your full report, free
This free report covers 9 markets.
We cover 175+ storefronts for customers.
Run this check on your own catalog. Connect your store when you're ready to work on it.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
Your free account includes the sample recommendations above. Additional exact recommendations require Premium.
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More in this audit
Markets where pricing pulls in different directions8 markets pull in different directions8 markets pull in different directions
Markets where pricing pulls in different directions
8 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilModerate spread · 3 bands, all below optimum
- CanadaModerate spread · 3 bands, all below optimum
- AustraliaModerate spread · 3 bands, all above optimum
- JapanModerate spread · 3 bands, all below optimum
- FranceModerate spread · 3 bands, all below optimum
3 more markets show the same drift in this preview.
A free account shows your own price next to each market's optimum band.
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What stands out43 of 64 prices are off43 of 64 prices are off
What stands out
43 of 64 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
43 of 64 prices are off
That's 67% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown17 products · 33% of price checks near optimum17 products · 33% of price checks near optimum
Product breakdown
17 products · 33% of price checks near optimum
Per product
Across 17 products
Your widely sold products, most prices outside their optimum band first.
Pacote Premium
33% near optimum · 6 prices
Well under its local optimum · 2Under its local optimum · 2Near its local optimum · 2
プレミアムバンドル
20% near optimum · 5 prices
Well under its local optimum · 2Under its local optimum · 2Near its local optimum · 1
Case of chips
0% near optimum · 4 prices
Under its local optimum · 1Over its local optimum · 2Well over its local optimum · 1
Paquete Premium
40% near optimum · 5 prices
Well under its local optimum · 2Under its local optimum · 1Near its local optimum · 2
Pack premium
40% near optimum · 5 prices
Well under its local optimum · 2Under its local optimum · 1Near its local optimum · 2
12 more products in this audit.
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