🇨🇦Money on the table: Canada
Its worst price sits under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
PPPoker-NLH, PLO, OFC
PPPoker is one of the world's largest private club-based online poker platform, and boasts a global community of poker lovers! Launched in 2016, PPPoker strives to offer the best poker experience to millions of real players from over 100…
This app isn't sold on the US App Store, so we used its prices in Germany as a reference instead.
Pricing Score
55/ 100
Most of your prices miss their local optimum.
Scored across 7 of your markets.
Room to improveYou're pricing buyers out at the top end.
39 of your 77 prices sit above their local optimum, pricing buyers out at the top end. Another 6 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits well over its optimum band.
Priced above the band, buyers quietly drop off at the top end. 4 more markets sit outside their range.
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Countries audited
8
of 175+ worldwide
Prices checked
77
11 products, 8 countries
Off-target
45
58% of prices
Avg deviation
38.6%
vs the local target price
Countries audited counts all 8 markets we analyzed. The score above covers the 7 we could measure. We checked 77 prices, not 88. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
0
Below optimum
6
Near optimum
32
Above optimum
7
Far above optimum
32
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 8 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market |
|---|
India Far above optimum |
Brazil Far above optimum |
Mexico Far above optimum |
Australia Far above optimum |
Japan Far above optimum |
Canada Below optimum |
Sign up to see the exact price to charge where you're furthest off.
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Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- JapanWide spread · pulled both ways
- AustraliaModerate spread · 2 bands, all above optimum
- CanadaSubtle spread · neighbouring bands, all below optimum
- MexicoSubtle spread · neighbouring bands, all above optimum
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇧🇷Your biggest market: Brazil
Brazil sits well over its optimum band. One tier here usually beats fixing a dozen smaller markets.
45 of 77 prices are off
That's 58% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Per product
Across 11 products
Your widely sold products, most prices outside their optimum band first.
60 Diamonds
14% near optimum · 7 prices
Under its local optimum · 1Near its local optimum · 1Well over its local optimum · 5
2880 Diamonds
29% near optimum · 7 prices
Under its local optimum · 1Near its local optimum · 2Over its local optimum · 1Well over its local optimum · 3
1180 Diamonds
29% near optimum · 7 prices
Under its local optimum · 1Near its local optimum · 2Over its local optimum · 2Well over its local optimum · 2
300 Diamonds
43% near optimum · 7 prices
Under its local optimum · 1Near its local optimum · 3Over its local optimum · 1Well over its local optimum · 2
6280 Diamonds
43% near optimum · 7 prices
Near its local optimum · 3Over its local optimum · 1Well over its local optimum · 3
6 more products in this audit.
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Unlock the full report
You're seeing all 8 markets we audited.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.
- The exact price to charge where you're furthest off
- Scored across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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