🇮🇳Your biggest market: India
India is far below range, about 85% past the bottom of the range. One tier here usually beats fixing a dozen smaller markets.
Pricing Intelligence ReportBy Mirava
Pratilipi - Books and Stories
Read stories and books that you loved and the stories that you’ll love! Connect with your favourite writers.
App Storepratilipi.com
Pricing Score
49/ 100
Your prices sit well away from what these markets carry.
Scored across 6 of your markets.
Off targetYour pricing is well off what these markets can carry.
20 of your 60 price checks sit below the range their markets carry. Another 18 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 38 of your 60 price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in Mexico sits about 89% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 5 more markets have a price this far out.
Countries audited
7
of 175+ worldwide
Price checks
60
9 products, 7 countries
Off-target
38
63% of price checks
Avg deviation
32.3%
vs the local target price
Countries audited counts all 7 markets we analyzed. The score above covers the 6 we could measure. We ran 60 price checks, not 63. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
18
Below range
2
In range
22
Above range
13
Far above range
5
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 7 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Mexico Far below range | 89% |
Japan Far below range | 89% |
Canada Far below range | 89% |
Australia Far below range | 87% |
Brazil Far below range | 86% |
India Far below range | 85% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 6 previewed markets don't have one pricing story. In 4 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaExtreme spread · far high & far low
- BrazilExtreme spread · far high & far low
- MexicoWide spread · pulled both ways
- CanadaModerate spread · 3 bands, all below range
- IndiaExtreme spread · far high & far low
1 more market shows the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
38 of 60 price checks are off
That's 63% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 9 products
Your widely sold products, most price checks off target first.
Buy 400 coins
18% in range · 11 price checks
Well under what the market carries · 6Under what the market carries · 1Inside the range the market carries · 2Over what the market carries · 2
Buy 20 coins
18% in range · 11 price checks
Well under what the market carries · 6Inside the range the market carries · 2Well over what the market carries · 3
Premium 6 monthly Subscription
33% in range · 6 price checks
Well under what the market carries · 1Under what the market carries · 1Inside the range the market carries · 2Over what the market carries · 2
Buy 100 coins
50% in range · 6 price checks
Well under what the market carries · 1Inside the range the market carries · 3Over what the market carries · 2
Premium Yearly Subscription
50% in range · 6 price checks
Well under what the market carries · 1Inside the range the market carries · 3Over what the market carries · 2
4 more products in this audit.
Unlock the full report
You're seeing all 7 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
Free · No credit card
No spam. Just the link.