Pricing Intelligence Report
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Issued July 24, 2026By MiravaRefreshed 22 days ago
Pricing Score
69/ 100

Several of your price checks sit away from what their markets carry.

Scored across 9 of your markets.

Room to improve

There's real money sitting in your pricing gaps.

30 of your 90 price checks sit below the range their markets carry. Another 20 sit above their own ranges, pricing buyers out.

Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 50 of your 90 price checks are where the money is. The biggest gaps are just below.

The verdict

Your worst price in India sits about 28% above the range that market carries.

Coming down a tier or two usually grows total revenue, not the other way around.

Countries audited
10
of 175+ worldwide
Price checks
90
9 products, 10 countries
Off-target
50
56% of price checks
Avg deviation
13.3%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below range
0
Below range
30
In range
40
Above range
10
Far above range
10

The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.

Where you're off the most

Your markets furthest out of range

Across the 10 markets we checked, these sit furthest outside the range they carry.

Your markets furthest out of range. Prices unlock after you sign up.
MarketPast the range
India
Far above range
28%
Australia
Above range
8%
Germany
Below range
7%
France
Below range
6%
Mexico
Below range
4%
Sign up to see the recommended price for each of these markets.
Findings

What stands out

All 3 findings come from your own pricing data.

🇩🇪Money on the table: Germany

Its worst price sits about 7% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.

🇺🇸Your biggest market: United States of America

Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.

50 of 90 price checks are off

That's 56% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.
Per product

Across 9 products

Your widely sold products, most price checks off target first.

Standard - 3 Monthly

47% in range · 15 price checks
Under what the market carries · 4Inside the range the market carries · 7Over what the market carries · 2Well over what the market carries · 2

Basic - 3 Monthly

38% in range · 13 price checks
Under what the market carries · 5Inside the range the market carries · 5Over what the market carries · 1Well over what the market carries · 2

Professional - 3 Monthly

40% in range · 10 price checks
Under what the market carries · 3Inside the range the market carries · 4Over what the market carries · 1Well over what the market carries · 2

Standard - Monthly

44% in range · 9 price checks
Under what the market carries · 3Inside the range the market carries · 4Over what the market carries · 1Well over what the market carries · 1

Basic - Monthly

44% in range · 9 price checks
Under what the market carries · 3Inside the range the market carries · 4Over what the market carries · 1Well over what the market carries · 1
4 more products in this audit.
Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

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Methodology · Local target prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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