2893 of 3052 prices are off
That's 95% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 172 markets. Create a free account to run the same check on your full catalog.
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Not your app? Run a free audit on yoursPricing Score
28/ 100
Most of your prices are well off their local optimum.
Scored across 170 of your markets.
Off targetMost of your prices are off their optimum band.
2644 of your 3052 prices sit above their local optimum, pricing buyers out at the top end. Another 249 sit below their own, likely revenue you're not collecting. One to start with: Zambia, well over its optimum band.
2893 of your 3052 prices are costing you money. The worst are ranked below. Start with the top three.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too high in all 10 markets in this preview.
In Zambia, it's well over its local optimum.
Prices checked
3052
31 products, 172 countries
Off-target
2893
95% of prices
Avg deviation
100.8%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 170 of your 172 markets.
How your prices stack up
Far below optimum
216
Below optimum
33
Near optimum
159
Above optimum
367
Far above optimum
2277
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Off optimum
Your markets off optimum
All 10 markets in this preview sit off their local optimum. Ordered by how far each market sits past its band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
Zambia Far above optimum | Locked |
Burkina Faso Far above optimum | Locked |
Democratic Republic of the Congo Far above optimum | Locked |
Gambia Far above optimum | Locked |
Guinea-Bissau Far above optimum | Locked |
Mali Far above optimum | Locked |
Plus 4 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Your full report, free
This free report shows 10 of the 172 markets we audited.
The other 162 markets are in the full report.
Run this check on your own catalog. Connect your store when you're ready to work on it.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
Your free account includes the sample recommendations above. Additional exact recommendations require Premium.
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More in this audit
Markets where pricing pulls in different directions10 markets pull in different directions10 markets pull in different directions
Markets where pricing pulls in different directions
10 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 10 previewed markets don't have one pricing story. In each of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- Democratic Republic of the CongoExtreme spread · far high & far low
- ZambiaExtreme spread · far high & far low
- Burkina FasoExtreme spread · far high & far low
- GambiaExtreme spread · far high & far low
- Guinea-BissauExtreme spread · far high & far low
5 more markets show the same drift in this preview.
A free account shows your own price next to each market's optimum band.
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What stands out2893 of 3052 prices are off2893 of 3052 prices are off
What stands out
2893 of 3052 prices are off
Findings
What stands out
This finding comes from your own pricing data.
The full report puts a price on your widest gaps.
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Product breakdown31 products · 5% of price checks near optimum31 products · 5% of price checks near optimum
Product breakdown
31 products · 5% of price checks near optimum
Per product
Across 31 products
Your widely sold products, most prices outside their optimum band first.
Lifeing Plus
7% near optimum · 471 prices
Well under its local optimum · 210Under its local optimum · 29Near its local optimum · 35Over its local optimum · 37Well over its local optimum · 160
Lifeing Premium
4% near optimum · 269 prices
Well under its local optimum · 6Under its local optimum · 4Near its local optimum · 11Over its local optimum · 21Well over its local optimum · 227
Lifeing Premium · Every 3 months
4% near optimum · 94 prices
Near its local optimum · 4Over its local optimum · 11Well over its local optimum · 79
Lifeing Premium · Every 3 months (2)
4% near optimum · 94 prices
Near its local optimum · 4Over its local optimum · 11Well over its local optimum · 79
Lifeing Plus · Yearly (2)
6% near optimum · 95 prices
Near its local optimum · 6Over its local optimum · 17Well over its local optimum · 72
26 more products in this audit.
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