🇲🇽Money on the table: Mexico
You're priced about 99% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
6/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
Pricing is all over the place, in both directions.
Some markets are too high, others too low. That usually means there isn't one consistent strategy. Aligning everything to a single regional pricing model tends to unlock immediate revenue.
Countries audited
5
of 175+ worldwide
Prices checked
50
Across 21 products and 5 countries
Off-target
47
94% of prices checked
Avg deviation
44.4%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
26
Moderately underpriced
1
Well aligned
3
Moderately overpriced
8
Strongly overpriced
12
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- JapanWide spread · pulled both ways
- MexicoWide spread · pulled both ways
- United KingdomExtreme spread · far high & far low
- IndiaExtreme spread · far high & far low
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
47 of 50 price checks are off
That's 94% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 21 products
Your widely sold products, most markets off target first.
TutoClub Membership Monthly
20% aligned · 5 countries
Priced very low (>15% under target) · 1On target (within ±5%) · 1Priced high (5-15% over target) · 1Priced very high (>15% over target) · 2
TutoClub Membership Yearly
20% aligned · 5 countries
Priced very low (>15% under target) · 1Priced low (5-15% under target) · 1On target (within ±5%) · 1Priced very high (>15% over target) · 2
Makeup Tools
0% aligned · 4 countries
Priced very low (>15% under target) · 1Priced high (5-15% over target) · 2Priced very high (>15% over target) · 1
No Timers
0% aligned · 4 countries
Priced very low (>15% under target) · 1Priced high (5-15% over target) · 2Priced very high (>15% over target) · 1
Coins Chest
0% aligned · 4 countries
Priced very low (>15% under target) · 1Priced high (5-15% over target) · 2Priced very high (>15% over target) · 1
16 more products in this audit.
Where you're off the most
Your worst-aligned markets
Across your 5 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Mexico Strongly underpriced | -99% |
Japan Strongly underpriced | -99% |
United Kingdom Strongly underpriced | -99% |
India Strongly underpriced | -98% |
Germany Strongly underpriced | -17% |
Sign up to see the recommended price for each of these markets.
Unlock the full report
You're seeing 5 of 175+ countries.
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- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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