🇫🇷Money on the table: France
Its worst price sits about 37% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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App Store
Pricing Score
46/ 100
Your prices sit well away from what these markets carry.
Scored across 7 of your markets.
Off targetYour pricing is well off what these markets can carry.
46 of your 1575 price checks sit below the range their markets carry. Another 1440 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 1486 of your 1575 price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in Brazil sits about 122% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 5 more markets have a price this far out.
Countries audited
8
of 175+ worldwide
Price checks
1575
225 products, 8 countries
Off-target
1486
94% of price checks
Avg deviation
43.9%
vs the local target price
Countries audited counts all 8 markets we analyzed. The score above covers the 7 we could measure. We ran 1575 price checks, not 1800. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
1
Below range
45
In range
89
Above range
759
Far above range
681
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 8 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Brazil Far above range | 122% |
Mexico Far above range | 87% |
Australia Far above range | 53% |
France Far below range | 37% |
United Kingdom Far above range | 33% |
Germany Far above range | 31% |
Plus 1 more off-target market. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 7 previewed markets don't have one pricing story. In 3 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- FranceExtreme spread · far high & far low
- AustraliaModerate spread · 3 bands, all above range
- CanadaWide spread · pulled both ways
- United KingdomModerate spread · 3 bands, all above range
- MexicoWide spread · pulled both ways
2 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
1486 of 1575 price checks are off
That's 94% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 225 products
Your widely sold products, most price checks off target first.
PUBGM Prime(1 month)
0% in range · 7 price checks
Over what the market carries · 5Well over what the market carries · 2
ig.yiyuan1
0% in range · 7 price checks
Under what the market carries · 1Over what the market carries · 3Well over what the market carries · 3
PUBGM PrimePlus(1 month)
0% in range · 7 price checks
Over what the market carries · 5Well over what the market carries · 2
limited pack_90
0% in range · 7 price checks
Over what the market carries · 4Well over what the market carries · 3
Royale Pass
0% in range · 7 price checks
Over what the market carries · 5Well over what the market carries · 2
220 more products in this audit.
Unlock the full report
You're seeing all 8 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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