🇯🇵Money on the table: Japan
Its worst price sits about 21% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
Puget Sound Business Journal
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App Storebizjournals.com
Pricing Score
74/ 100
Several of your price checks sit away from what their markets carry.
Scored across 9 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
11 of your 358 price checks sit below the range their markets carry. Another 253 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 264 of your 358 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in India sits about 38% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. One more market has a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
358
140 products, 10 countries
Off-target
264
74% of price checks
Avg deviation
18.5%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 358 price checks, not 1400. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
5
Below range
6
In range
94
Above range
188
Far above range
65
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 38% |
Japan Far below range | 21% |
Australia Above range | 15% |
Brazil Below range | 13% |
United Kingdom Above range | 6% |
Canada Below range | 4% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilWide spread · pulled both ways
- JapanModerate spread · 2 bands, all below range
- IndiaSubtle spread · neighbouring bands, all above range
- CanadaSubtle spread · neighbouring bands, all below range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
264 of 358 price checks are off
That's 74% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 140 products
Your widely sold products, most price checks off target first.
Biannual Subscription · Every 6 months
44% in range · 9 price checks
Well under what the market carries · 1Under what the market carries · 1Inside the range the market carries · 4Over what the market carries · 3
Quarterly Subscription · Every 3 months
44% in range · 9 price checks
Well under what the market carries · 1Under what the market carries · 1Inside the range the market carries · 4Over what the market carries · 3
Biannual Subscription · Every 6 months (2)
44% in range · 9 price checks
Well under what the market carries · 1Under what the market carries · 1Inside the range the market carries · 4Over what the market carries · 3
Monthly Subscription · Monthly (2)
44% in range · 9 price checks
Well under what the market carries · 1Under what the market carries · 1Inside the range the market carries · 4Over what the market carries · 3
Quarterly Subscription · Every 3 months (2)
44% in range · 9 price checks
Well under what the market carries · 1Under what the market carries · 1Inside the range the market carries · 4Over what the market carries · 3
135 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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