280 of 366 price checks are off
That's 77% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Pricing Intelligence ReportBy Mirava
Qobuz: Music & Editorial
Qobuz, a unique approach to online music. With Qobuz, listen to unlimited music in the highest quality audio.
App Store
Pricing Score
58/ 100
Several of your price checks sit away from what their markets carry.
Scored across 8 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
13 of your 366 price checks sit below the range their markets carry. Another 267 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 280 of your 366 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Mexico sits about 95% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 4 more markets have a price this far out.
Countries audited
9
of 175+ worldwide
Price checks
366
48 products, 9 countries
Off-target
280
77% of price checks
Avg deviation
30.2%
vs the local target price
Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. We ran 366 price checks, not 432. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
13
In range
86
Above range
188
Far above range
79
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 9 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Mexico Far above range | 95% |
Brazil Far above range | 83% |
Australia Far above range | 26% |
Germany Far above range | 26% |
France Far above range | 23% |
Japan Above range | 13% |
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 7 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- FranceModerate spread · 3 bands, all above range
- JapanWide spread · pulled both ways
- AustraliaSubtle spread · neighbouring bands, all above range
- CanadaSubtle spread · neighbouring bands, all above range
- GermanySubtle spread · neighbouring bands, all above range
2 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
This finding comes from your own pricing data.
The full report pairs every finding with the exact price to set.
Per product
Across 48 products
Your widely sold products, most price checks off target first.
Studio Solo · Monthly (13)
0% in range · 8 price checks
Over what the market carries · 3Well over what the market carries · 5
Studio Solo · Monthly (19)
0% in range · 8 price checks
Over what the market carries · 5Well over what the market carries · 3
Studio Solo · Monthly (8)
13% in range · 8 price checks
Inside the range the market carries · 1Over what the market carries · 4Well over what the market carries · 3
PREMIUM · Monthly
13% in range · 8 price checks
Inside the range the market carries · 1Over what the market carries · 6Well over what the market carries · 1
Studio Solo · Monthly (12)
13% in range · 8 price checks
Inside the range the market carries · 1Over what the market carries · 4Well over what the market carries · 3
43 more products in this audit.
Unlock the full report
You're seeing all 9 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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