Pricing Intelligence Report
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Quicken: Intelligent Money

Quicken is the financial app that keeps you one step ahead — whether you're budgeting smarter, managing your complete personal finances, or running a small business. Connect all your accounts in one place and always know what's coming:…

App Storequicken.comLast updated on July 24, 2026By Mirava
Pricing Score
86/ 100

Based on 1 market, so read it as a first look.

On track

Your pricing holds up. One price still leaves money on the table.

One of your 3 prices still sits off its local optimum. The rest are where they should be.

Even well-priced apps usually have a few gaps worth closing. Your last easy wins are ranked below.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price in Canada sits about 9% under its optimum band.

A small nudge up usually lifts ARPU without losing customers.

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Countries audited
2
of 175+ worldwide
Prices checked
3
3 products, 2 countries
Off-target
1
33% of prices
Avg deviation
10.8%
vs the local target price

Countries audited counts all 2 markets we analyzed. The score above covers just one of them. We checked 3 prices, not 6. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below optimum
0
Below optimum
1
Near optimum
2
Above optimum
0
Far above optimum
0

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Across the 2 markets we checked, these sit furthest past their optimum band.

Your markets furthest from optimum. Prices unlock after you sign up.
MarketPast its band
Canada
Below optimum
9%
Sign up to see the recommended price for each of these markets.

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Inconsistency check

Markets where pricing pulls in different directions

This market doesn't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in that storefront. Aligning the outliers is one of the easiest fixes in this report.

  • CanadaSubtle spread · neighbouring bands, all below optimum
Unlock the report to see which products are pulling each market in opposite directions.

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Findings

What stands out

All 2 findings come from your own pricing data.

🇺🇸Your biggest market: United States of America

Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.

1 of 3 prices are off

That's 33% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.

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Per product

Across 3 products

Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.

Quicken Simplifi Annual Plan

0% near optimum · 1 price
Under its local optimum · 1

Simplifi Monthly Subscription

100% near optimum · 1 price
Near its local optimum · 1

Quicken Business & Personal

100% near optimum · 1 price
Near its local optimum · 1
Unlock the full report

You're seeing all 2 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

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Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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