🇦🇺Your biggest market: Australia
Australia is far above range, about 52% past the top of the range. One tier here usually beats fixing a dozen smaller markets.
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Your prices sit well away from what these markets carry.
Scored across 9 of your markets.
Off target1 of your 198 price checks sits below the range its market carries. Another 177 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 178 of your 198 price checks are costing you money. The worst are ranked just below.
Coming down a tier or two usually grows total revenue, not the other way around. 6 more markets have a price this far out.
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 198 price checks, not 220. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 153% |
Brazil Far above range | 123% |
Mexico Far above range | 93% |
Australia Far above range | 52% |
Japan Far above range | 28% |
Germany Far above range | 26% |
These 6 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
1 more market shows the same drift in this preview.
All 2 findings come from your own pricing data.
Australia is far above range, about 52% past the top of the range. One tier here usually beats fixing a dozen smaller markets.
That's 90% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Your widely sold products, most price checks off target first.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
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