🇬🇧Biggest overprice: United Kingdom
Its worst price sits about 6% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
65/ 100
Several of your price checks sit away from what their markets carry.
Scored across 8 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
12 of your 24 price checks sit below the range their markets carry. Another 6 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 18 of your 24 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Mexico sits about 53% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. One more market has a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
24
3 products, 10 countries
Off-target
18
75% of price checks
Avg deviation
22.5%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 8 we could measure. We ran 24 price checks, not 30. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
6
Below range
6
In range
6
Above range
6
Far above range
0
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Mexico Far below range | 53% |
Brazil Far below range | 37% |
India Below range | 19% |
France Below range | 8% |
United Kingdom Above range | 6% |
Australia Above range | 3% |
Sign up to see the recommended price for each of these markets.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
18 of 24 price checks are off
That's 75% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 3 products
Products sold in most markets come first, then ranked by how many of their price checks land outside the range.
Monthly Plan
25% in range · 8 price checks
Well under what the market carries · 2Under what the market carries · 2Inside the range the market carries · 2Over what the market carries · 2
Annual Plan
25% in range · 8 price checks
Well under what the market carries · 2Under what the market carries · 2Inside the range the market carries · 2Over what the market carries · 2
Semi-Annual Plan
25% in range · 8 price checks
Well under what the market carries · 2Under what the market carries · 2Inside the range the market carries · 2Over what the market carries · 2
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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