🇨🇦Money on the table: Canada
Its worst price sits about 6% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
55/ 100
Several of your price checks sit away from what their markets carry.
Scored across 6 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
4 of your 140 price checks sit below the range their markets carry. Another 109 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 113 of your 140 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Germany sits about 59% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 2 more markets have a price this far out.
Countries audited
7
of 175+ worldwide
Price checks
140
26 products, 7 countries
Off-target
113
81% of price checks
Avg deviation
27.4%
vs the local target price
Countries audited counts all 7 markets we analyzed. The score above covers the 6 we could measure. We ran 140 price checks, not 182. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
4
In range
27
Above range
60
Far above range
49
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 7 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Germany Far above range | 59% |
France Far above range | 58% |
Australia Far above range | 55% |
United Kingdom Above range | 14% |
Japan Above range | 13% |
Canada Below range | 6% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 5 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaModerate spread · 3 bands, all above range
- JapanWide spread · pulled both ways
- CanadaSubtle spread · neighbouring bands, all below range
- GermanySubtle spread · neighbouring bands, all above range
- FranceSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇩🇪Your biggest market: Germany
Germany is your biggest market, and it's the one this report opens on. One tier here usually beats fixing a dozen smaller markets.
113 of 140 price checks are off
That's 81% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 26 products
Your widely sold products, most price checks off target first.
READO Green
0% in range · 6 price checks
Under what the market carries · 2Over what the market carries · 1Well over what the market carries · 3
READO Premium · Monthly
17% in range · 6 price checks
Inside the range the market carries · 1Over what the market carries · 3Well over what the market carries · 2
READO Premium · Monthly (2)
17% in range · 6 price checks
Inside the range the market carries · 1Over what the market carries · 3Well over what the market carries · 2
READO Premium · Yearly
17% in range · 6 price checks
Inside the range the market carries · 1Over what the market carries · 3Well over what the market carries · 2
READO Premium · Monthly (3)
17% in range · 6 price checks
Inside the range the market carries · 1Over what the market carries · 3Well over what the market carries · 2
21 more products in this audit.
Unlock the full report
You're seeing all 7 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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