🇮🇳Biggest overprice: India
Pricing here is roughly 591% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
23/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
Pricing is all over the place, in both directions.
Some markets are too high, others too low. That usually means there isn't one consistent strategy. Aligning everything to a single regional pricing model tends to unlock immediate revenue.
Countries audited
10
of 175+ worldwide
Prices checked
100
Across 12 products and 10 countries
Off-target
77
77% of prices checked
Avg deviation
50.7%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
33
Moderately underpriced
6
Well aligned
23
Moderately overpriced
6
Strongly overpriced
32
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- CanadaExtreme spread · far high & far low
- MexicoExtreme spread · far high & far low
- IndiaExtreme spread · far high & far low
- United KingdomExtreme spread · far high & far low
- United States of AmericaExtreme spread · far high & far low
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇫🇷Money on the table: France
You're priced about 85% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
77 of 100 price checks are off
That's 77% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 12 products
Your widely sold products, most markets off target first.
Relay annual subscription
16% aligned · 19 countries
Priced very low (>15% under target) · 13Priced low (5-15% under target) · 1On target (within ±5%) · 3Priced very high (>15% over target) · 2
Relay monthly subscription
6% aligned · 16 countries
Priced low (5-15% under target) · 1On target (within ±5%) · 1Priced high (5-15% over target) · 1Priced very high (>15% over target) · 13
Relay 6-month subscription
11% aligned · 9 countries
Priced low (5-15% under target) · 3On target (within ±5%) · 1Priced high (5-15% over target) · 1Priced very high (>15% over target) · 4
Relay annual membership
46% aligned · 13 countries
Priced low (5-15% under target) · 1On target (within ±5%) · 6Priced high (5-15% over target) · 2Priced very high (>15% over target) · 4
Relay membership
0% aligned · 7 countries
Priced very low (>15% under target) · 7
7 more products in this audit.
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
India Strongly overpriced | +591% |
Australia Strongly overpriced | +285% |
United Kingdom Strongly overpriced | +236% |
United States of America Strongly overpriced | +188% |
Canada Strongly overpriced | +160% |
Mexico Strongly overpriced | +152% |
Brazil Strongly overpriced | +138% |
France Strongly underpriced | -85% |
Japan Strongly underpriced | -85% |
Germany Strongly underpriced | -83% |
Sign up to see the recommended price for each of these markets.
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- Mapped to real App Store tiers
- Revenue-impact estimate
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