Pricing Intelligence Report
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Issued March 12, 2026By MiravaRefreshed Mar 12, 2026
Pricing Score
41/ 100

Your prices sit well away from what these markets carry.

Scored across 9 of your markets.

Off target

Your pricing is well off what these markets can carry.

4 of your 45 price checks sit below the range their markets carry. Another 37 sit above their own ranges, pricing buyers out.

Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 41 of your 45 price checks are costing you money. The worst are ranked just below.

The verdict

Your worst price in India sits about 480% above the range that market carries.

Coming down a tier or two usually grows total revenue, not the other way around. 7 more markets have a price this far out.

Countries audited
10
of 175+ worldwide
Price checks
45
9 products, 10 countries
Off-target
41
91% of price checks
Avg deviation
129.9%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 45 price checks, not 90. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below range
4
Below range
0
In range
4
Above range
9
Far above range
28

The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.

Where you're off the most

Your markets furthest out of range

Across the 10 markets we checked, these sit furthest outside the range they carry.

Your markets furthest out of range. Prices unlock after you sign up.
MarketPast the range
India
Far above range
480%
Brazil
Far above range
258%
Japan
Far above range
110%
Mexico
Far above range
101%
Australia
Far above range
85%
Canada
Far above range
39%
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check

Markets where pricing pulls in different directions

These 4 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • FranceModerate spread · 3 bands, all above range
  • MexicoExtreme spread · far high & far low
  • CanadaModerate spread · 2 bands, all above range
  • GermanySubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

This finding comes from your own pricing data.

41 of 45 price checks are off

That's 91% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.
Per product

Across 9 products

Your widely sold products, most price checks off target first.

Pack 70 niveles

0% in range · 9 price checks
Over what the market carries · 3Well over what the market carries · 6

9500 coins and No Ads

0% in range · 8 price checks
Over what the market carries · 1Well over what the market carries · 7

6000 coins

0% in range · 8 price checks
Over what the market carries · 1Well over what the market carries · 7

2500 coins and No Ads

25% in range · 8 price checks
Inside the range the market carries · 2Over what the market carries · 2Well over what the market carries · 4

1000 coins

25% in range · 8 price checks
Inside the range the market carries · 2Over what the market carries · 2Well over what the market carries · 4
4 more products in this audit.
Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

Free · No credit card

Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local target prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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