🇮🇳Biggest overprice: India
Pricing here is roughly 50% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
27/ 100
Share of price checks within ±5% of their local target
Off targetYour prices are off in most of the markets we checked.
Every market more than 5% off its local target is one where you're likely leaving money on the table, or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're priced too high in a lot of places.
Over half of what we checked is above what local buying power supports. Cutting prices in those markets typically lifts conversion enough to grow net revenue, not shrink it.
Countries audited
10
of 175+ worldwide
Prices checked
30
Across 3 products and 10 countries
Off-target
22
73% of prices checked
Avg deviation
15.1%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
4
Moderately underpriced
3
Well aligned
8
Moderately overpriced
6
Strongly overpriced
9
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- FranceModerate spread · 2 bands
- GermanyModerate spread · 2 bands
- AustraliaSubtle spread · neighbouring bands
- BrazilSubtle spread · neighbouring bands
- JapanSubtle spread · neighbouring bands
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇫🇷Money on the table: France
You're priced about 17% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
22 of 30 price checks are off
That's 73% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 3 products
Products sold in most markets come first, then ranked by how many of their markets are priced off target.
Retro Weekly Trial
20% aligned · 10 countries
Priced very low (>15% under target) · 2Priced low (5-15% under target) · 1On target (within ±5%) · 2Priced high (5-15% over target) · 2Priced very high (>15% over target) · 3
Retro Monthly Premium
30% aligned · 10 countries
Priced very low (>15% under target) · 2Priced low (5-15% under target) · 1On target (within ±5%) · 3Priced high (5-15% over target) · 2Priced very high (>15% over target) · 2
Retro Yearly Premium
30% aligned · 10 countries
Priced low (5-15% under target) · 1On target (within ±5%) · 3Priced high (5-15% over target) · 2Priced very high (>15% over target) · 4
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, the ones furthest from their local target. Plus means priced above it, minus below.
| Market | Deviation |
|---|---|
India Strongly overpriced | +50% |
Australia Strongly overpriced | +27% |
Brazil Strongly overpriced | +27% |
France Strongly underpriced | -17% |
Germany Strongly underpriced | -17% |
United Kingdom Strongly overpriced | +17% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
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You're seeing 10 of 175+ countries.
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- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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