🇫🇷Money on the table: France
Its worst price sits about 52% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
77/ 100
Your prices sit close to what these markets carry.
Scored across 9 of your markets.
On trackYour pricing is holding up well across markets.
16 of your 89 price checks sit below the range their markets carry. Another 24 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.
The verdict
Your worst price in the United Kingdom sits about 56% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 4 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
89
3 products, 10 countries
Off-target
40
45% of price checks
Avg deviation
14.6%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
3
Below range
13
In range
49
Above range
12
Far above range
12
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
United Kingdom Far above range | 56% |
France Far below range | 52% |
India Far below range | 40% |
Australia Far above range | 38% |
Brazil Far below range | 32% |
Japan Below range | 14% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 9 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaModerate spread · 3 bands, all above range
- FranceModerate spread · 3 bands, all below range
- United KingdomModerate spread · 3 bands, all above range
- IndiaExtreme spread · far high & far low
- BrazilModerate spread · 2 bands, all below range
4 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
40 of 89 price checks are off
That's 45% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 3 products
Products sold in most markets come first, then ranked by how many of their price checks land outside the range.
Monthly
56% in range · 48 price checks
Well under what the market carries · 3Under what the market carries · 4Inside the range the market carries · 27Over what the market carries · 7Well over what the market carries · 7
Yearly
53% in range · 34 price checks
Under what the market carries · 9Inside the range the market carries · 18Over what the market carries · 3Well over what the market carries · 4
3 Months
57% in range · 7 price checks
Inside the range the market carries · 4Over what the market carries · 2Well over what the market carries · 1
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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