Pricing Intelligence Report
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Issued July 25, 2026By MiravaRefreshed 22 days ago
Pricing Score
53/ 100

Several of your price checks sit away from what their markets carry.

Scored across 9 of your markets.

Room to improve

There's real money sitting in your pricing gaps.

8 of your 27 price checks sit below the range their markets carry. Another 12 sit above their own ranges, pricing buyers out.

Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 20 of your 27 price checks are where the money is. The biggest gaps are just below.

The verdict

Your worst price in the United Kingdom sits about 111% above the range that market carries.

Coming down a tier or two usually grows total revenue, not the other way around. 8 more markets have a price this far out.

Countries audited
10
of 175+ worldwide
Price checks
27
3 products, 10 countries
Off-target
20
74% of price checks
Avg deviation
48.8%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 27 price checks, not 30. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below range
6
Below range
2
In range
7
Above range
2
Far above range
10

The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.

Where you're off the most

Your markets furthest out of range

Across the 10 markets we checked, these sit furthest outside the range they carry.

Your markets furthest out of range. Prices unlock after you sign up.
MarketPast the range
United Kingdom
Far above range
111%
Brazil
Far above range
108%
Australia
Far above range
107%
Japan
Far above range
81%
Mexico
Far above range
80%
India
Far below range
75%
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check

Markets where pricing pulls in different directions

These 9 previewed markets don't have one pricing story. In 5 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • MexicoExtreme spread · far high & far low
  • GermanyWide spread · pulled both ways
  • FranceWide spread · pulled both ways
  • BrazilExtreme spread · far high & far low
  • IndiaExtreme spread · far high & far low

4 more markets show the same drift in this preview.

Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

All 2 findings come from your own pricing data.

🇮🇳Money on the table: India

Its worst price sits about 75% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.

20 of 27 price checks are off

That's 74% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.
Per product

Across 3 products

Products sold in most markets come first, then ranked by how many of their price checks land outside the range.

Annual

0% in range · 9 price checks
Well under what the market carries · 2Well over what the market carries · 7

Monthly

11% in range · 9 price checks
Well under what the market carries · 4Under what the market carries · 2Inside the range the market carries · 1Over what the market carries · 1Well over what the market carries · 1

Lifetime

67% in range · 9 price checks
Inside the range the market carries · 6Over what the market carries · 1Well over what the market carries · 2
Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

Free · No credit card

Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local target prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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