🇨🇦Money on the table: Canada
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 9 markets. Claim it and your account opens with this report already inside.
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Not your app? Run a free audit on yoursPricing Score
72/ 100
Most of your prices miss their local optimum.
Scored across 7 of your markets.
Room to improveYou're pricing buyers out at the top end.
24 of your 56 prices sit above their local optimum, pricing buyers out at the top end. Another 18 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too low in 5 of the 7 markets in this preview.
Priced above the band, buyers quietly drop off at the top end. 3 more markets sit outside their range.
Prices checked
56
10 products, 9 countries
Off-target
42
75% of prices
Avg deviation
22.9%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 7 of your 9 markets.
How your prices stack up
Far below optimum
6
Below optimum
12
Near optimum
14
Above optimum
16
Far above optimum
8
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 9 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far above optimum | Locked |
Canada Far below optimum | Locked |
France Far below optimum | Locked |
Mexico Far below optimum | Locked |
Japan Below optimum | Locked |
Australia Above optimum | Locked |
Plus 1 more off-target market. Sign up to see the exact price to charge where you're furthest off.
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Unlock the full report
This free report covers 9 markets.
We cover 175+ storefronts for customers.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
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More in this audit
Markets where pricing pulls in different directions6 markets pull in different directions6 markets pull in different directions
Markets where pricing pulls in different directions
6 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 6 previewed markets don't have one pricing story. In 4 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- MexicoWide spread · pulled both ways
- AustraliaWide spread · pulled both ways
- CanadaModerate spread · 3 bands, all below optimum
- FranceModerate spread · 3 bands, all below optimum
- United KingdomWide spread · pulled both ways
1 more market shows the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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What stands out42 of 56 prices are off42 of 56 prices are off
What stands out
42 of 56 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
42 of 56 prices are off
That's 75% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown10 products · 25% of price checks near optimum10 products · 25% of price checks near optimum
Product breakdown
10 products · 25% of price checks near optimum
Per product
Across 10 products
Your widely sold products, most prices outside their optimum band first.
Fantasy Pass Annual Promo
14% near optimum · 7 prices
Under its local optimum · 1Near its local optimum · 1Over its local optimum · 4Well over its local optimum · 1
Fantasy Pass Annual
14% near optimum · 7 prices
Under its local optimum · 1Near its local optimum · 1Over its local optimum · 4Well over its local optimum · 1
Annual Subscription · Yearly
0% near optimum · 6 prices
Well under its local optimum · 3Under its local optimum · 3
Annual Subscription · Yearly (2)
0% near optimum · 6 prices
Well under its local optimum · 3Under its local optimum · 3
Weekly Subscription
43% near optimum · 7 prices
Near its local optimum · 3Over its local optimum · 3Well over its local optimum · 1
5 more products in this audit.
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