🇨🇦Money on the table: Canada
Its worst price sits about 6% under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
RouteYou - walking and cycling
With the RouteYou app you receive access to a wide range of routes in your area for recreation, sports, or learning about new places. 5 million available routes throughout the world.
Pricing Score
50/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're pricing buyers out at the top end.
91 of your 106 prices sit above their local optimum, pricing buyers out at the top end. One more sits below its own, likely revenue you're not collecting. Your biggest gap: India, 138% over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits about 138% over its optimum band.
Coming down a tier or two usually grows total revenue, not the other way around. 6 more markets have a price this far out.
Free signup · No credit card
Countries audited
10
of 175+ worldwide
Prices checked
106
12 products, 10 countries
Off-target
92
87% of prices
Avg deviation
51.5%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 106 prices, not 120. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
0
Below optimum
1
Near optimum
14
Above optimum
42
Far above optimum
49
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
India Far above optimum | 138% |
Brazil Far above optimum | 97% |
Mexico Far above optimum | 80% |
Germany Far above optimum | 33% |
France Far above optimum | 30% |
Australia Far above optimum | 28% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Free signup · No credit card
Inconsistency check
Markets where pricing pulls in different directions
These 5 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaModerate spread · 3 bands, all above optimum
- CanadaWide spread · pulled both ways
- GermanyModerate spread · 3 bands, all above optimum
- FranceModerate spread · 3 bands, all above optimum
- JapanModerate spread · 3 bands, all above optimum
Unlock the report to see which products are pulling each market in opposite directions.
Free signup · No credit card
Findings
What stands out
All 3 findings come from your own pricing data.
🇧🇪Your biggest market: Belgium
We didn't get pricing data for this storefront. Connect your store accounts and we'll show you exactly how it compares.
92 of 106 prices are off
That's 87% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Free signup · No credit card
Per product
Across 12 products
Your widely sold products, most prices outside their optimum band first.
RouteYou Plus · Yearly (5)
0% near optimum · 9 prices
Over its local optimum · 2Well over its local optimum · 7
RouteYou Plus · Yearly (7)
0% near optimum · 9 prices
Over its local optimum · 3Well over its local optimum · 6
RouteYou Plus · Monthly
11% near optimum · 9 prices
Near its local optimum · 1Over its local optimum · 3Well over its local optimum · 5
RouteYou Plus · Yearly
11% near optimum · 9 prices
Near its local optimum · 1Over its local optimum · 5Well over its local optimum · 3
RouteYou Plus · Monthly (2)
11% near optimum · 9 prices
Near its local optimum · 1Over its local optimum · 3Well over its local optimum · 5
7 more products in this audit.
Free signup · No credit card
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
Free signup · No credit card
No spam. Just the link.