Pricing Intelligence Report
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Issued August 12, 2026By MiravaRefreshed 3 days ago
Pricing Score
65/ 100

Several of your price checks sit away from what their markets carry.

Scored across 9 of your markets.

Room to improve

There's real money sitting in your pricing gaps.

19 of your 189 price checks sit below the range their markets carry. Another 123 sit above their own ranges, pricing buyers out.

Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 142 of your 189 price checks are where the money is. The biggest gaps are just below.

The verdict

Your worst price in India sits about 138% above the range that market carries.

Coming down a tier or two usually grows total revenue, not the other way around. 6 more markets have a price this far out.

Countries audited
10
of 175+ worldwide
Price checks
189
21 products, 10 countries
Off-target
142
75% of price checks
Avg deviation
33.1%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 189 price checks, not 210. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below range
1
Below range
18
In range
47
Above range
69
Far above range
54

The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.

Where you're off the most

Your markets furthest out of range

Across the 10 markets we checked, these sit furthest outside the range they carry.

Your markets furthest out of range. Prices unlock after you sign up.
MarketPast the range
India
Far above range
138%
Brazil
Far above range
119%
Mexico
Far above range
83%
Australia
Far above range
52%
France
Far below range
28%
Japan
Far above range
27%
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check

Markets where pricing pulls in different directions

These 9 previewed markets don't have one pricing story. In 7 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • FranceExtreme spread · far high & far low
  • AustraliaWide spread · pulled both ways
  • BrazilWide spread · pulled both ways
  • GermanyWide spread · pulled both ways
  • JapanWide spread · pulled both ways

4 more markets show the same drift in this preview.

Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

All 3 findings come from your own pricing data.

🇫🇷Money on the table: France

Its worst price sits about 28% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.

🇺🇸Your biggest market: United States of America

Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.

142 of 189 price checks are off

That's 75% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.
Per product

Across 21 products

Your widely sold products, most price checks off target first.

FITAPP Premium Account

0% in range · 9 price checks
Over what the market carries · 2Well over what the market carries · 7

FITAPP Premium

0% in range · 9 price checks
Over what the market carries · 4Well over what the market carries · 5

5 Streak Freezes

0% in range · 9 price checks
Over what the market carries · 6Well over what the market carries · 3

FITAPP Premium Subscription · Yearly (2)

11% in range · 9 price checks
Under what the market carries · 5Inside the range the market carries · 1Over what the market carries · 1Well over what the market carries · 2

FITAPP Premium Account (2)

11% in range · 9 price checks
Inside the range the market carries · 1Over what the market carries · 2Well over what the market carries · 6
16 more products in this audit.
Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

Free · No credit card

Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local target prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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