🇦🇺Biggest overprice: Australia
Its worst price sits about 15% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
43/ 100
Your prices sit well away from what these markets carry.
Scored across 9 of your markets.
Off targetYour pricing is well off what these markets can carry.
24 of your 27 price checks sit below the range their markets carry. Another 3 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. All of your price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in India sits about 85% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 4 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
27
3 products, 10 countries
Off-target
27
100% of price checks
Avg deviation
44.6%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 27 price checks, not 30. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
15
Below range
9
In range
0
Above range
3
Far above range
0
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far below range | 85% |
Brazil Far below range | 74% |
Mexico Far below range | 72% |
Japan Far below range | 40% |
France Far below range | 30% |
Germany Below range | 20% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Findings
What stands out
All 2 findings come from your own pricing data.
27 of 27 price checks are off
That's 100% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 3 products
Products sold in most markets come first, then ranked by how many of their price checks land outside the range.
Safety Pro Annually
0% in range · 9 price checks
Well under what the market carries · 5Under what the market carries · 3Over what the market carries · 1
Safety Pro Forever
0% in range · 9 price checks
Well under what the market carries · 5Under what the market carries · 3Over what the market carries · 1
Safety Pro Monthly
0% in range · 9 price checks
Well under what the market carries · 5Under what the market carries · 3Over what the market carries · 1
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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