🇩🇪Money on the table: Germany
Its worst price sits about 7% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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App Storeshycheese.com
Pricing Score
78/ 100
Your prices sit close to what these markets carry.
Scored across 8 of your markets.
On trackYour pricing is holding up well across markets.
11 of your 104 price checks sit below the range their markets carry. Another 42 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.
The verdict
Your worst price in India sits about 53% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around.
Countries audited
9
of 175+ worldwide
Price checks
104
14 products, 9 countries
Off-target
53
51% of price checks
Avg deviation
15.3%
vs the local target price
1 country couldn't be analyzed — we don't have a Mirava Index or live exchange rate for it yet, so it's left out of the scores above rather than guessed at.
Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. We ran 104 price checks, not 126. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
11
In range
51
Above range
28
Far above range
14
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 9 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 53% |
Australia Above range | 16% |
Germany Below range | 7% |
France Below range | 7% |
United Kingdom Above range | 7% |
Mexico Above range | 5% |
Plus 1 more off-target market. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 5 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- GermanySubtle spread · neighbouring bands, all below range
- JapanSubtle spread · neighbouring bands, all above range
- MexicoSubtle spread · neighbouring bands, all above range
- AustraliaSubtle spread · neighbouring bands, all above range
- FranceSubtle spread · neighbouring bands, all below range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
53 of 104 price checks are off
That's 51% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 14 products
Your widely sold products, most price checks off target first.
Starter Pack
13% in range · 8 price checks
Under what the market carries · 2Inside the range the market carries · 1Over what the market carries · 4Well over what the market carries · 1
No Ads Pack
38% in range · 8 price checks
Under what the market carries · 2Inside the range the market carries · 3Over what the market carries · 2Well over what the market carries · 1
Gold Coin 01
38% in range · 8 price checks
Under what the market carries · 2Inside the range the market carries · 3Over what the market carries · 2Well over what the market carries · 1
Gold Coin 03
38% in range · 8 price checks
Under what the market carries · 2Inside the range the market carries · 3Over what the market carries · 2Well over what the market carries · 1
Gold Coin 06
38% in range · 8 price checks
Under what the market carries · 2Inside the range the market carries · 3Over what the market carries · 2Well over what the market carries · 1
9 more products in this audit.
Unlock the full report
You're seeing all 9 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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