🇦🇺Biggest overprice: Australia
Its worst price sits about 11% over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
62/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're leaving money on the table.
70 of your 117 prices sit below their local optimum, likely revenue you're not collecting. Another 20 sit above their own, pricing buyers out at the top end. Your biggest gap: India, 42% under its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits about 42% under its optimum band.
A small nudge up usually lifts ARPU without losing customers. 4 more markets have a price this far out.
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Countries audited
10
of 175+ worldwide
Prices checked
117
13 products, 10 countries
Off-target
90
77% of prices
Avg deviation
21.5%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 117 prices, not 130. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
35
Below optimum
35
Near optimum
27
Above optimum
20
Far above optimum
0
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
India Far below optimum | 42% |
Brazil Far below optimum | 31% |
Japan Far below optimum | 26% |
France Far below optimum | 24% |
Germany Far below optimum | 22% |
United Kingdom Below optimum | 17% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
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Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. In 2 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- GermanyWide spread · pulled both ways
- JapanModerate spread · 3 bands, all below optimum
- United KingdomWide spread · pulled both ways
- AustraliaSubtle spread · neighbouring bands, all above optimum
- BrazilSubtle spread · neighbouring bands, all below optimum
3 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇩🇪Your biggest market: Germany
Germany is far below optimum, about 22% under its optimum band. One tier here usually beats fixing a dozen smaller markets.
90 of 117 prices are off
That's 77% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
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Per product
Across 13 products
Your widely sold products, most prices outside their optimum band first.
Assinatura Anual · Yearly
22% near optimum · 9 prices
Well under its local optimum · 1Under its local optimum · 3Near its local optimum · 2Over its local optimum · 3
Assinatura anual · Yearly
22% near optimum · 9 prices
Well under its local optimum · 1Under its local optimum · 3Near its local optimum · 2Over its local optimum · 3
Assinatura semanal · Every 7 days
22% near optimum · 9 prices
Well under its local optimum · 5Under its local optimum · 2Near its local optimum · 2
Assinatura Semanal
22% near optimum · 9 prices
Well under its local optimum · 5Under its local optimum · 2Near its local optimum · 2
Assinatura semanal · Every 7 days (2)
22% near optimum · 9 prices
Well under its local optimum · 5Under its local optimum · 2Near its local optimum · 2
8 more products in this audit.
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Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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