Pricing Intelligence Report
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App StoreLast updated on August 27, 2026By Mirava
Pricing Score
56/ 100

Most of your prices miss their local optimum.

Scored across 9 of your markets.

Room to improve

You're pricing buyers out at the top end.

101 of your 126 prices sit above their local optimum, pricing buyers out at the top end. Another 6 sit below their own, likely revenue you're not collecting. Your biggest gap: India, 138% over its optimum band.

Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price in India sits about 138% over its optimum band.

Coming down a tier or two usually grows total revenue, not the other way around. 4 more markets have a price this far out.

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Countries audited
10
of 175+ worldwide
Prices checked
126
14 products, 10 countries
Off-target
107
85% of prices
Avg deviation
39.1%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 126 prices, not 140. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below optimum
0
Below optimum
6
Near optimum
19
Above optimum
59
Far above optimum
42

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Across the 10 markets we checked, these sit furthest past their optimum band.

Your markets furthest from optimum. Prices unlock after you sign up.
MarketPast its band
India
Far above optimum
138%
Brazil
Far above optimum
96%
Mexico
Far above optimum
86%
Australia
Far above optimum
36%
Canada
Far above optimum
23%
Germany
Above optimum
18%
Plus 3 more off-target markets. Sign up to see the recommended price for every market.

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Inconsistency check

Markets where pricing pulls in different directions

These 8 previewed markets don't have one pricing story. In 4 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • CanadaWide spread · pulled both ways
  • AustraliaModerate spread · 3 bands, all above optimum
  • JapanWide spread · pulled both ways
  • BrazilWide spread · pulled both ways
  • MexicoWide spread · pulled both ways

3 more markets show the same drift in this preview.

Unlock the report to see which products are pulling each market in opposite directions.

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Findings

What stands out

All 2 findings come from your own pricing data.

🇺🇸Your biggest market: United States of America

Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.

107 of 126 prices are off

That's 85% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.

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Per product

Across 14 products

Your widely sold products, most prices outside their optimum band first.

Screen Mirroring for Smart TV

0% near optimum · 9 prices
Under its local optimum · 1Over its local optimum · 4Well over its local optimum · 4

Screen Mirror for Smart TV

0% near optimum · 9 prices
Under its local optimum · 1Over its local optimum · 4Well over its local optimum · 4

Screen Mirroring PRO

11% near optimum · 9 prices
Near its local optimum · 1Over its local optimum · 4Well over its local optimum · 4

Screen Mirroring PRO · Yearly

11% near optimum · 9 prices
Under its local optimum · 4Near its local optimum · 1Over its local optimum · 4

Cast Media to Smart TV

11% near optimum · 9 prices
Near its local optimum · 1Over its local optimum · 5Well over its local optimum · 3
9 more products in this audit.

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Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

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Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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