Pricing Intelligence Report
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Issued July 31, 2026By MiravaRefreshed 16 days ago
Pricing Score
68/ 100

Several of your price checks sit away from what their markets carry.

Scored across 8 of your markets.

Room to improve

There's real money sitting in your pricing gaps.

8 of your 79 price checks sit below the range their markets carry. Another 43 sit above their own ranges, pricing buyers out.

Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 51 of your 79 price checks are where the money is. The biggest gaps are just below.

The verdict

Your worst price in India sits about 68% above the range that market carries.

Coming down a tier or two usually grows total revenue, not the other way around. 4 more markets have a price this far out.

Countries audited
10
of 175+ worldwide
Price checks
79
14 products, 10 countries
Off-target
51
65% of price checks
Avg deviation
22.7%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 8 we could measure. We ran 79 price checks, not 140. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below range
4
Below range
4
In range
28
Above range
30
Far above range
13

The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.

Where you're off the most

Your markets furthest out of range

Across the 10 markets we checked, these sit furthest outside the range they carry.

Your markets furthest out of range. Prices unlock after you sign up.
MarketPast the range
India
Far above range
68%
Japan
Far above range
68%
Mexico
Far below range
55%
Brazil
Far below range
55%
France
Far below range
42%
Australia
Above range
16%
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check

Markets where pricing pulls in different directions

These 7 previewed markets don't have one pricing story. In 3 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • IndiaExtreme spread · far high & far low
  • BrazilExtreme spread · far high & far low
  • MexicoWide spread · pulled both ways
  • FranceModerate spread · 3 bands, all below range
  • JapanModerate spread · 3 bands, all above range

2 more markets show the same drift in this preview.

Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

All 2 findings come from your own pricing data.

🇲🇽Money on the table: Mexico

Its worst price sits about 55% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.

51 of 79 price checks are off

That's 65% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.
Per product

Across 14 products

Your widely sold products, most price checks off target first.

Unlock Everything

13% in range · 8 price checks
Well under what the market carries · 4Inside the range the market carries · 1Over what the market carries · 2Well over what the market carries · 1

Unlock Hospital Levels

25% in range · 8 price checks
Inside the range the market carries · 2Over what the market carries · 5Well over what the market carries · 1

VIP 14 Days Pass

25% in range · 8 price checks
Inside the range the market carries · 2Over what the market carries · 5Well over what the market carries · 1

Premium Bundle Offer

38% in range · 8 price checks
Under what the market carries · 1Inside the range the market carries · 3Over what the market carries · 3Well over what the market carries · 1

Special Offer Bundle

50% in range · 8 price checks
Inside the range the market carries · 4Over what the market carries · 3Well over what the market carries · 1
9 more products in this audit.
Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

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Methodology · Local target prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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