🇨🇦Money on the table: Canada
Its worst price sits about 84% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
47/ 100
Your prices sit well away from what these markets carry.
Scored across 8 of your markets.
Off targetYour pricing is well off what these markets can carry.
12 of your 80 price checks sit below the range their markets carry. Another 59 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 71 of your 80 price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in Australia sits about 130% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 7 more markets have a price this far out.
Countries audited
9
of 175+ worldwide
Price checks
80
4 products, 9 countries
Off-target
71
89% of price checks
Avg deviation
52.0%
vs the local target price
Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
7
Below range
5
In range
9
Above range
15
Far above range
44
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 9 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Australia Far above range | 130% |
India Far above range | 128% |
Brazil Far above range | 117% |
Japan Far above range | 101% |
Mexico Far above range | 88% |
Canada Far below range | 84% |
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. In 6 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaExtreme spread · far high & far low
- United KingdomExtreme spread · far high & far low
- GermanyWide spread · pulled both ways
- MexicoWide spread · pulled both ways
- JapanWide spread · pulled both ways
3 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
71 of 80 price checks are off
That's 89% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 4 products
Your widely sold products, most price checks off target first.
ScrollToll Premium
10% in range · 73 price checks
Well under what the market carries · 4Under what the market carries · 4Inside the range the market carries · 7Over what the market carries · 14Well over what the market carries · 44
ScrollToll Monthly
25% in range · 4 price checks
Well under what the market carries · 1Under what the market carries · 1Inside the range the market carries · 1Over what the market carries · 1
2 more products in this audit.
Unlock the full report
You're seeing all 9 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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