🇨🇦Money on the table: Canada
Its worst price sits under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 10 markets. Claim it and your account opens with this report already inside.
Nothing changes in your store. You approve every price yourself.
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Not your app? Run a free audit on yoursPricing Score
63/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're pricing buyers out at the top end.
10 of your 18 prices sit above their local optimum, pricing buyers out at the top end. Another 4 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too high in 8 of the 9 markets in this preview.
In India, it's well over its local optimum.
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Nothing changes in your store. You review every recommendation first and push it live only when you approve.
Prices checked
18
2 products, 10 countries
Off-target
14
78% of prices
Avg deviation
34.8%
vs the local target price
Scored across 9 of your 10 markets.
How your prices stack up
Far below optimum
2
Below optimum
2
Near optimum
4
Above optimum
7
Far above optimum
3
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far above optimum | Locked |
Mexico Far above optimum | Locked |
Brazil Far above optimum | Locked |
Japan Above optimum | Locked |
Australia Above optimum | Locked |
United Kingdom Above optimum | Locked |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
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More in this audit
Markets where pricing pulls in different directions7 markets pull in different directions7 markets pull in different directions
Markets where pricing pulls in different directions
7 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 7 previewed markets don't have one pricing story. In 3 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilExtreme spread · far high & far low
- IndiaExtreme spread · far high & far low
- JapanWide spread · pulled both ways
- MexicoModerate spread · 2 bands, all above optimum
- AustraliaSubtle spread · neighbouring bands, all above optimum
2 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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What stands out14 of 18 prices are off14 of 18 prices are off
What stands out
14 of 18 prices are off
Findings
What stands out
All 2 findings come from your own pricing data.
14 of 18 prices are off
That's 78% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown2 products · 22% of price checks near optimum2 products · 22% of price checks near optimum
Product breakdown
2 products · 22% of price checks near optimum
Per product
Across 2 products
Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
Lifetime unlock
22% near optimum · 9 prices
Well under its local optimum · 2Under its local optimum · 2Near its local optimum · 2Over its local optimum · 3
Yearly
22% near optimum · 9 prices
Near its local optimum · 2Over its local optimum · 4Well over its local optimum · 3
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