Pricing Intelligence Report
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App StoreLast updated on July 31, 2026By Mirava
Pricing Score
74/ 100

Most of your prices miss their local optimum.

Scored across 7 of your markets.

Room to improve

You're pricing buyers out at the top end.

8 of your 14 prices sit above their local optimum, pricing buyers out at the top end. Your biggest gap: India, 38% over its optimum band.

Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price in India sits about 38% over its optimum band.

Coming down a tier or two usually grows total revenue, not the other way around.

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Countries audited
8
of 175+ worldwide
Prices checked
14
2 products, 8 countries
Off-target
8
57% of prices
Avg deviation
16.8%
vs the local target price

Countries audited counts all 8 markets we analyzed. The score above covers the 7 we could measure. We checked 14 prices, not 16. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below optimum
0
Below optimum
0
Near optimum
6
Above optimum
6
Far above optimum
2

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Across the 8 markets we checked, these sit furthest past their optimum band.

Your markets furthest from optimum. Prices unlock after you sign up.
MarketPast its band
India
Far above optimum
38%
Australia
Above optimum
11%
United Kingdom
Above optimum
6%
Brazil
Above optimum
4%
Sign up to see the recommended price for each of these markets.

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Findings

What stands out

This finding comes from your own pricing data.

8 of 14 prices are off

That's 57% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.

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Per product

Across 2 products

Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.

Premium Yearly

43% near optimum · 7 prices
Near its local optimum · 3Over its local optimum · 3Well over its local optimum · 1

Premium Monthly

43% near optimum · 7 prices
Near its local optimum · 3Over its local optimum · 3Well over its local optimum · 1
Unlock the full report

You're seeing all 8 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

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Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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