🇮🇳Biggest overprice: India
Pricing here is roughly 51% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
25/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're priced too high in a lot of places.
Over half of what we checked is above what local buying power supports. Cutting prices in those markets typically lifts conversion enough to grow net revenue, not shrink it.
Countries audited
8
of 175+ worldwide
Prices checked
16
Across 6 products and 8 countries
Off-target
12
75% of prices checked
Avg deviation
38.0%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
4
Moderately underpriced
0
Well aligned
4
Moderately overpriced
1
Strongly overpriced
7
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- BrazilSubtle spread · neighbouring bands
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇯🇵Money on the table: Japan
You're priced about 99% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
12 of 16 price checks are off
That's 75% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 6 products
Your widely sold products, most markets off target first.
Premium Yearly
33% aligned · 6 countries
On target (within ±5%) · 2Priced very high (>15% over target) · 4
Premium Monthly
33% aligned · 6 countries
On target (within ±5%) · 2Priced high (5-15% over target) · 1Priced very high (>15% over target) · 3
4 more products in this audit.
Where you're off the most
Your worst-aligned markets
Across your 8 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Japan Strongly underpriced | -99% |
Mexico Strongly underpriced | -95% |
India Strongly overpriced | +51% |
Australia Strongly overpriced | +24% |
United Kingdom Strongly overpriced | +17% |
Brazil Strongly overpriced | +15% |
Sign up to see the recommended price for each of these markets.
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You're seeing 8 of 175+ countries.
Sign up free, connect your store, and see the recommended price for every market, mapped to real App Store price tiers. Push the changes live when you approve them.
- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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