65 of 90 prices are off
That's 72% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Pricing Intelligence ReportBy Mirava
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Not your app? Run a free audit on yoursPricing Score
63/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're leaving money on the table.
43 of your 90 prices sit below their local optimum, likely revenue you're not collecting. Another 22 sit above their own, pricing buyers out at the top end. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too high in all 9 markets in this preview.
In India, it's well over its local optimum.
Prices checked
90
6 products, 10 countries
Off-target
65
72% of prices
Avg deviation
30.0%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 9 of your 10 markets.
How your prices stack up
Far below optimum
23
Below optimum
20
Near optimum
25
Above optimum
9
Far above optimum
13
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far above optimum | Locked |
United Kingdom Far above optimum | Locked |
Australia Far above optimum | Locked |
Mexico Far above optimum | Locked |
Japan Far above optimum | Locked |
Brazil Far above optimum | Locked |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Unlock the full report
This free report covers 10 markets.
We cover 175+ storefronts for customers.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
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More in this audit
Markets where pricing pulls in different directions9 markets pull in different directions9 markets pull in different directions
Markets where pricing pulls in different directions
9 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 9 previewed markets don't have one pricing story. In each of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilExtreme spread · far high & far low
- JapanExtreme spread · far high & far low
- CanadaExtreme spread · far high & far low
- GermanyExtreme spread · far high & far low
- FranceExtreme spread · far high & far low
4 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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What stands out65 of 90 prices are off65 of 90 prices are off
What stands out
65 of 90 prices are off
Findings
What stands out
This finding comes from your own pricing data.
The full report puts a price on your widest gaps.
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Product breakdown6 products · 28% of price checks near optimum6 products · 28% of price checks near optimum
Product breakdown
6 products · 28% of price checks near optimum
Per product
Across 6 products
Your widely sold products, most prices outside their optimum band first.
Monthly membership
25% near optimum · 28 prices
Well under its local optimum · 14Under its local optimum · 5Near its local optimum · 7Over its local optimum · 2
Weekly
17% near optimum · 18 prices
Well under its local optimum · 1Under its local optimum · 2Near its local optimum · 3Over its local optimum · 2Well over its local optimum · 10
Annual membership
53% near optimum · 17 prices
Well under its local optimum · 1Under its local optimum · 4Near its local optimum · 9Over its local optimum · 2Well over its local optimum · 1
Weekly membership
11% near optimum · 9 prices
Well under its local optimum · 4Under its local optimum · 3Near its local optimum · 1Over its local optimum · 1
Monthly Lite
11% near optimum · 9 prices
Well under its local optimum · 3Under its local optimum · 3Near its local optimum · 1Over its local optimum · 1Well over its local optimum · 1
1 more product in this audit.
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